Expand audiences.
Reduce conversion costs.
Increase sales.
Build customer loyalty.
Ability to extract value from customer data by collecting, cleansing and consolidating the digital footprint.
Improve conversion rate.
Improve ROI measurement.
Promote cross-selling.
Personalization of campaigns.
In the data era, in order to differentiate yourself from the competition, it is essential to make marketing decisions based on customer knowledge, exploiting the potential of digital technologies and developing a continuous process of adaptation to their needs.
HEAD OF DATA & ANALYTICS
Eugenio Egido, Director de Servicios Financieros de Entelgy, analiza cómo ha evolucionado la relación entre las entidades financieras y sus clientes y qué papel
Alfredo Zurdo, Head of Digital Change de Entelgy, participó en las Jornadas Inspiradoras del Programa EREA en AlbarracÃn, para