Adopción de la IA: La clave para el éxito empresarial
21 de April de 2025
Alfredo Zurdo, Director de Digital Change en Entelgy, aporta claves sobre cómo esta normativa transformará la adopción de la IA
SOLUTION
Data-Driven Marketing
Data & Analytics
Digital Marketing in the data era
Entelgy provides organizations with the ability to face marketing challenges in the data era.
Our experience in the technological and analytical ecosystem positions us as a trusted partner in the evolution towards Data-Driven Marketing.
Our experience in the technological and analytical ecosystem positions us as a trusted partner in the evolution towards Data-Driven Marketing.
Goals
Expand audiences.
Reduce conversion costs.
Increase sales.
Build customer loyalty.
Benefits
Ability to extract value from customer data by collecting, cleansing and consolidating the digital footprint.
Improve conversion rate.
Improve ROI measurement.
Promote cross-selling.
Personalization of campaigns.
Why Data-Driven Marketing?
In the data era, in order to differentiate yourself from the competition, it is essential to make marketing decisions based on customer knowledge, exploiting the potential of digital technologies and developing a continuous process of adaptation to their needs.
Contact our expert
Roman Sanz
HEAD OF DATA & ANALYTICS
Address:
Transversal 23 #97-73
Office 411. Bogotá
Phone
+57 3 173 656 708
E-mail
info.colombia@entelgy.com
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