Los principales riesgos de ignorar el problema del legado tecnológico en 2025
Desde Entelgy afirmamos que el mayor riesgo asociado al legado tecnológico no es técnico, es estratégico: la falta de acción.
Expand audiences.
Reduce conversion costs.
Increase sales.
Build customer loyalty.
Ability to extract value from customer data by collecting, cleansing and consolidating the digital footprint.
Improve conversion rate.
Improve ROI measurement.
Promote cross-selling.
Personalization of campaigns.
In the data era, in order to differentiate yourself from the competition, it is essential to make marketing decisions based on customer knowledge, exploiting the potential of digital technologies and developing a continuous process of adaptation to their needs.
HEAD OF DATA & ANALYTICS
Desde Entelgy afirmamos que el mayor riesgo asociado al legado tecnológico no es técnico, es estratégico: la falta de acción.
Alfredo Zurdo, Head of Digital Change en Entelgy, fue entrevistado en el programa Luz de
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