{"id":78304,"date":"2026-01-14T08:00:00","date_gmt":"2026-01-14T07:00:00","guid":{"rendered":"https:\/\/entelgy.com\/?p=78304"},"modified":"2026-01-08T13:44:17","modified_gmt":"2026-01-08T12:44:17","slug":"un-2025-clave-para-consolidar-y-amplificar-la-comunicacion-interna-y-externa-de-entelgy","status":"publish","type":"post","link":"https:\/\/entelgy.com\/pt-br\/actualidad-es\/un-2025-clave-para-consolidar-y-amplificar-la-comunicacion-interna-y-externa-de-entelgy\/","title":{"rendered":"Un 2025 clave para consolidar y amplificar la comunicaci\u00f3n interna y externa de\u00a0Entelgy"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Desde\u00a0Entelgy\u00a0seguimos apostando por una comunicaci\u00f3n estrat\u00e9gica, multicanal y alineada con nuestros valores y visi\u00f3n. En 2025, hemos reforzado el posicionamiento de la secci\u00f3n de Actualidad en nuestra web como un canal de referencia tanto para el entorno interno como externo, incrementando la visibilidad de nuestras capacidades, fortaleciendo la presencia internacional y adapt\u00e1ndonos a los nuevos retos del ecosistema digital.\u00a0<\/h4>\n\n\n\n<p>En un contexto de transformaci\u00f3n digital acelerada y cambios en los h\u00e1bitos de consumo de informaci\u00f3n, el canal de Actualidad en la web de\u00a0Entelgy\u00a0ha experimentado una evoluci\u00f3n significativa. Durante el a\u00f1o 2025,<strong> se ha incrementado un 20% el n\u00famero de publicaciones respecto al a\u00f1o anterior<\/strong>, reflejando un esfuerzo decidido por aumentar la frecuencia, la diversidad tem\u00e1tica y la representaci\u00f3n internacional. Con una media de seis publicaciones semanales, la Actualidad de\u00a0Entelgy\u00a0ha integrado contenidos que abarcan desde eventos internos y proyectos estrat\u00e9gicos hasta desarrollos tecnol\u00f3gicos y casos de \u00e9xito relevantes en nuestros distintos mercados.\u00a0<\/p>\n\n\n\n<p>Uno de los principales hitos ha sido el refuerzo de la visi\u00f3n internacional, multiplicando por tres la presencia de Latinoam\u00e9rica del a\u00f1o anterior. Este avance pone en valor la contribuci\u00f3n de nuestros equipos en la regi\u00f3n, especialmente en Brasil, donde la publicaci\u00f3n biling\u00fce ha permitido mejorar la conexi\u00f3n con audiencias locales y aumentar el tr\u00e1fico en la versi\u00f3n portuguesa de la web. Este esfuerzo por acercarnos a las distintas realidades geogr\u00e1ficas se ha traducido en un crecimiento sostenido de la visibilidad digital de\u00a0Entelgy\u00a0a escala global.\u00a0<\/p>\n\n\n\n<p>En particular, los contenidos sobre IA han supuesto cerca de un tercio del total, reforzando el posicionamiento de\u00a0Entelgy\u00a0como referente en innovaci\u00f3n tecnol\u00f3gica. Adem\u00e1s, se han mantenido constantes los contenidos dirigidos a destacar el valor de nuestros profesionales. Las publicaciones relacionadas con People han representado uno de los bloques m\u00e1s valorados por los lectores, con un 12% del total.\u00a0<\/p>\n\n\n\n<p>Desde\u00a0Entelgy\u00a0seguimos apostando por una comunicaci\u00f3n viva, cercana y alineada con los ejes estrat\u00e9gicos de la compa\u00f1\u00eda. Los resultados de 2025 nos animan a seguir fortaleciendo nuestro posicionamiento como marca de referencia, con una narrativa coherente, internacional y <strong>Genuine<\/strong>, centrada en las personas. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde\u00a0Entelgy\u00a0seguimos apostando por una comunicaci\u00f3n estrat\u00e9gica, multicanal y alineada con nuestros valores y visi\u00f3n. En 2025, hemos reforzado el posicionamiento [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":78324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40,111],"tags":[4687],"class_list":["post-78304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-es","category-noticias-corporativas-es","tag-entelgy-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/78304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/comments?post=78304"}],"version-history":[{"count":1,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/78304\/revisions"}],"predecessor-version":[{"id":78327,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/78304\/revisions\/78327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media\/78324"}],"wp:attachment":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media?parent=78304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/categories?post=78304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/tags?post=78304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}