{"id":77836,"date":"2025-11-25T08:00:00","date_gmt":"2025-11-25T07:00:00","guid":{"rendered":"https:\/\/entelgy.com\/?p=77836"},"modified":"2025-11-20T10:43:16","modified_gmt":"2025-11-20T09:43:16","slug":"entelgy-destaca-en-on-economia-por-su-enfoque-estrategico-y-transformador-en-la-adopcion-de-ia","status":"publish","type":"post","link":"https:\/\/entelgy.com\/pt-br\/actualidad-es\/entelgy-destaca-en-on-economia-por-su-enfoque-estrategico-y-transformador-en-la-adopcion-de-ia\/","title":{"rendered":"Entelgy\u00a0destaca en\u00a0ON Econom\u00eda\u00a0por su enfoque estrat\u00e9gico y transformador en la adopci\u00f3n de IA\u00a0"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>Entelgy&nbsp;ha sido destacada en<\/strong><strong><em>&nbsp;On&nbsp;Econom\u00eda<\/em><\/strong><strong>&nbsp;de&nbsp;<\/strong><strong><em>El Nacional<\/em><\/strong><strong>&nbsp;por su enfoque estrat\u00e9gico en la adopci\u00f3n de inteligencia artificial (IA), situ\u00e1ndose como referente en la transformaci\u00f3n empresarial a trav\u00e9s de esta tecnolog\u00eda. Frente a modelos centrados exclusivamente en lo t\u00e9cnico, la compa\u00f1\u00eda propone una IA con prop\u00f3sito, alineada con negocio, cultura y gobernanza. Con soluciones como&nbsp;IAbility&nbsp;y&nbsp;soluciones de Inteligencia Artificial,&nbsp;Entelgy&nbsp;acompa\u00f1a a las organizaciones en todo el ciclo de implementaci\u00f3n, garantizando retorno, sostenibilidad y alineamiento estrat\u00e9gico.<\/strong>&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"\u00abLa IA no es s\u00f3lo tecnolog\u00eda: el gran error de las empresas que la conf\u00edan al inform\u00e1tico\u00bb\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cbPFzo3U5KI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.elnacional.cat\/oneconomia\/es\/on-ia\/alfredo-zurdo-algunas-empresas-piensan-esto-ia-es-informatico_1510906_102.html\" target=\"_blank\" rel=\"noreferrer noopener\">La publicaci\u00f3n de\u00a0<em>El Nacional<\/em>\u00a0dedicada a la inteligencia artificial ha puesto de relieve el enfoque diferencial de\u00a0Entelgy<\/a>. En una entrevista a<strong> Alfredo Zurdo<\/strong>,\u00a0Head\u00a0of\u00a0Digital Change de\u00a0Entelgy,\u00a0se analizan los errores m\u00e1s comunes en la adopci\u00f3n empresarial de la IA y se destaca el papel de la compa\u00f1\u00eda como socio clave para impulsar una implementaci\u00f3n eficaz, con retorno medible y prop\u00f3sito de transformaci\u00f3n.\u00a0Entelgy\u00a0no aborda la inteligencia artificial como un proyecto puramente t\u00e9cnico, sino como un<strong> eje estrat\u00e9gico de cambio empresarial<\/strong>. Esta visi\u00f3n queda reflejada en las distintas soluciones que ofrecemos desde nuestra compa\u00f1\u00eda.<\/p>\n\n\n\n<p>La entrevista\u00a0recoge un diagn\u00f3stico claro: muchas empresas siguen pensando que la inteligencia artificial es una competencia exclusiva del \u00e1rea de tecnolog\u00eda. Seg\u00fan Alfredo Zurdo, \u201c<em>cuando hablas con consejos de administraci\u00f3n y empresarios, el primer pensamiento es que esto de la IA es del inform\u00e1tico<\/em>\u201d, lo que revela una falta de gobernanza y de estrategia. Frente a este modelo,\u00a0en\u00a0Entelgy\u00a0planteamos\u00a0un <strong>enfoque centrado en negocio, con un marco de adopci\u00f3n que combina visi\u00f3n estrat\u00e9gica, capacidades tecnol\u00f3gicas, gesti\u00f3n del cambio, formaci\u00f3n y \u00e9tica<\/strong>. Su servicio de Adopci\u00f3n de IA permite alinear las oportunidades de la inteligencia artificial con los objetivos reales de cada organizaci\u00f3n.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entelgy&nbsp;ha sido destacada en&nbsp;On&nbsp;Econom\u00eda&nbsp;de&nbsp;El Nacional&nbsp;por su enfoque estrat\u00e9gico en la adopci\u00f3n de inteligencia artificial (IA), situ\u00e1ndose como referente en la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":77844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40,4703],"tags":[8364,8301],"class_list":["post-77836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-es","category-en-los-medios-es","tag-iability-2","tag-inteligencia-artificial-adopcion"],"acf":[],"_links":{"self":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/77836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/comments?post=77836"}],"version-history":[{"count":2,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/77836\/revisions"}],"predecessor-version":[{"id":77849,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/77836\/revisions\/77849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media\/77844"}],"wp:attachment":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media?parent=77836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/categories?post=77836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/tags?post=77836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}