{"id":75115,"date":"2025-07-03T08:52:44","date_gmt":"2025-07-03T06:52:44","guid":{"rendered":"https:\/\/entelgy.com\/?p=75115"},"modified":"2026-02-23T12:35:45","modified_gmt":"2026-02-23T11:35:45","slug":"la-ia-debe-tener-proposito-humano-para-alcanzar-un-progreso-real","status":"publish","type":"post","link":"https:\/\/entelgy.com\/pt-br\/actualidad-es\/la-ia-debe-tener-proposito-humano-para-alcanzar-un-progreso-real\/","title":{"rendered":"La IA debe tener prop\u00f3sito humano para alcanzar un progreso real\u00a0"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>En Entelgy lo tenemos muy claro: la Inteligencia Artificial necesita un prop\u00f3sito humano para convertirse en verdadero progreso. As\u00ed lo defiende Jos\u00e9 Antonio Rocha, Managing Director de Entelgy, en su reciente tribuna publicada en EL ESPA\u00d1OL, donde reflexiona sobre el papel \u00e9tico, social y estrat\u00e9gico de esta tecnolog\u00eda en el presente empresarial.<\/strong>&nbsp;<\/h4>\n\n\n\n<p>A d\u00eda de hoy vivimos en un entorno empresarial marcado por la transformaci\u00f3n digital, y en este contexto la Inteligencia Artificial representa una oportunidad sin precedentes. Pero, ojo, es necesario tener en cuanta algo importante, porque tal y como\u00a0advierte <strong>Jos\u00e9 Antonio Rocha<\/strong> en <strong>EL ESPA\u00d1OL<\/strong>, esa oportunidad solo se materializa plenamente si la tecnolog\u00eda responde a un prop\u00f3sito humano. Desde Entelgy siempre hemos compartido esa visi\u00f3n: la innovaci\u00f3n debe estar al servicio de las personas.\u00a0<\/p>\n\n\n\n<p>Jos\u00e9 Antonio Rocha analiza c\u00f3mo <strong>m\u00e1s del 50% de las empresas en Espa\u00f1a ya han incorporado soluciones de IA<\/strong>, superando la media europea. Sin embargo, es esencial realizar una adopci\u00f3n consciente, regulada y estrat\u00e9gica. Sin una orientaci\u00f3n clara hacia el bienestar social, la Inteligencia Artificial corre el riesgo de generar desigualdades o perpetuar sesgos que, con el tiempo, dif\u00edcilmente podr\u00edan ser orientados.\u00a0<\/p>\n\n\n\n<p>En la tribuna se abordan tambi\u00e9n cuestiones clave como la necesidad de transparencia, la protecci\u00f3n de los datos o el impacto en el empleo. Para Rocha, el futuro del trabajo estar\u00e1 definido \u201cpor nuestra capacidad para formar, capacitar y adaptar el talento humano a estas nuevas herramientas\u201d. Por eso, <strong>el prop\u00f3sito humano debe guiar cada decisi\u00f3n tecnol\u00f3gica<\/strong>.\u00a0<\/p>\n\n\n\n<p>Desde Entelgy, seguimos comprometidos con una digitalizaci\u00f3n centrada en las personas. Tal y como afirma nuestro lema, somos<strong> Human driven technology<\/strong> y creemos que el prop\u00f3sito humano no es solo un marco \u00e9tico, sino una ventaja competitiva real. Es lo que garantiza que la inteligencia artificial se convierta en progreso verdadero, y no en una simple evoluci\u00f3n t\u00e9cnica.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.elespanol.com\/invertia\/disruptores\/opinion\/20250624\/adopcion-progreso-real-inteligencia-artificial-proposito-humano\/1003743816724_12.html\" target=\"_blank\" rel=\"noreferrer noopener\">Haz clic aqu\u00ed y accede al art\u00edculo completo en EL ESPA\u00d1OL: &#8220;<\/a><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.elespanol.com\/invertia\/disruptores\/opinion\/20250624\/adopcion-progreso-real-inteligencia-artificial-proposito-humano\/1003743816724_12.html\" target=\"_blank\" rel=\"noreferrer noopener\">De la adopci\u00f3n al progreso real: inteligencia artificial con prop\u00f3sito humano<\/a><\/span>&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Entelgy lo tenemos muy claro: la Inteligencia Artificial necesita un prop\u00f3sito humano para convertirse en verdadero progreso. As\u00ed lo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":75078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40,4703],"tags":[187,4737],"class_list":["post-75115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-es","category-en-los-medios-es","tag-entelgy","tag-inteligencia-artificial-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/75115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/comments?post=75115"}],"version-history":[{"count":1,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/75115\/revisions"}],"predecessor-version":[{"id":75876,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/75115\/revisions\/75876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media\/75078"}],"wp:attachment":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media?parent=75115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/categories?post=75115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/tags?post=75115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}