{"id":72457,"date":"2025-04-16T08:00:00","date_gmt":"2025-04-16T06:00:00","guid":{"rendered":"https:\/\/entelgy.com\/?p=72457"},"modified":"2025-04-08T13:21:22","modified_gmt":"2025-04-08T11:21:22","slug":"entelgy-se-consolida-en-otd-challenge-2025-como-la-consultora-de-renovacion-tecnologica-en-navarra","status":"publish","type":"post","link":"https:\/\/entelgy.com\/pt-br\/actualidad-es\/entelgy-se-consolida-en-otd-challenge-2025-como-la-consultora-de-renovacion-tecnologica-en-navarra\/","title":{"rendered":"Entelgy se consolida en OTD Challenge 2025 como la consultora de renovaci\u00f3n tecnol\u00f3gica en Navarra\u00a0"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>Durante los d\u00edas 2 y 3 de abril, participamos un a\u00f1o m\u00e1s en el OTD Challenge 2025, el evento de referencia sobre transformaci\u00f3n digital en Navarra, que reuni\u00f3 a m\u00e1s de 400 empresas y m\u00e1s de 1.100 asistentes en el Palacio de Congresos Baluarte de Pamplona. Desde Entelgy, hemos reforzado nuestra posici\u00f3n como la consultora de renovaci\u00f3n tecnol\u00f3gica en el ecosistema industrial navarro, presentando una propuesta de valor diferencial basada en innovaci\u00f3n, tecnolog\u00eda y aceleraci\u00f3n de negocio.<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Capitaneada por Roberto Rey, Director de Negocio de Entelgy en Navarra, nuestra participaci\u00f3n este a\u00f1o ha estado marcada por una agenda repleta de contenido de alto impacto, ponencias inspiradoras y sesiones pr\u00e1cticas donde demostramos, con casos reales, c\u00f3mo acompa\u00f1amos a nuestros clientes en su transformaci\u00f3n digital.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>IAbility y la adopci\u00f3n real de la IA Generativa en la industria<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Uno de los momentos m\u00e1s destacados fue la sesi\u00f3n pr\u00e1ctica impartida por Alfredo Zurdo, Head of Digital Change en Entelgy, bajo el t\u00edtulo \u201cDel caos al \u00e9xito: As\u00ed adoptamos la IA Generativa en la industria\u201d. En este taller, los asistentes pudieron identificar c\u00f3mo integrar la Inteligencia Artificial Generativa en sus propios procesos industriales, a trav\u00e9s de una metodolog\u00eda clara y aplicable. Presentamos tambi\u00e9n nuestra soluci\u00f3n de adopci\u00f3n IAbility Labs, un enfoque estructurado que permite a las organizaciones avanzar con seguridad y rapidez hacia una IA transformadora, con impacto directo en sus operaciones y resultados.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Telenavarra | Entelgy destaca sus capacidades en el OTD Challenge 2025\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bHj1mJ1Pgsw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La IA desde una perspectiva \u00e9tica y responsable<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Tambi\u00e9n quisimos poner el foco en los aspectos \u00e9ticos y legales que rodean a la Inteligencia Artificial. Lo hicimos a trav\u00e9s de un innovador showroom titulado \u201cCaso Amazon: La IA a juicio\u201d, conducido por nuestras compa\u00f1eras Mar\u00eda Jes\u00fas Ayuso Viva e In\u00e9s Amor\u00f3s Nistal. Esta actividad, que recreaba un juicio basado en un caso real, permiti\u00f3 abrir un espacio de reflexi\u00f3n sobre los l\u00edmites operativos y legales de la IA en el contexto corporativo. Nuestra conclusi\u00f3n fue clara: la tecnolog\u00eda debe estar al servicio del ser humano, y su implementaci\u00f3n ha de ser siempre \u00e9tica, responsable y consciente.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Soluciones basadas en datos y excelencia operativa<\/strong>&nbsp;<\/h3>\n\n\n\n<p>En el \u00e1mbito de la optimizaci\u00f3n de procesos, Jordi Llobet represent\u00f3 nuestras capacidades en Process Excellence, mostrando soluciones basadas en datos que ya est\u00e1n impulsando la eficiencia operativa en compa\u00f1\u00edas industriales. Estas propuestas responden directamente a la necesidad del sector de contar con herramientas que combinen anal\u00edtica avanzada, automatizaci\u00f3n y toma de decisiones inteligente.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Una colaboraci\u00f3n estrat\u00e9gica con TTS<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Queremos agradecer especialmente la colaboraci\u00f3n de TTS \u2013 we empower people, cuya alianza ha sido clave para el \u00e9xito de nuestra participaci\u00f3n en esta edici\u00f3n del OTD Challenge. Su apoyo ha reforzado nuestra capacidad para mostrar al ecosistema navarro todo lo que Entelgy puede hacer por sus clientes.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Inteligencia conversacional en la industria data-driven<\/strong>&nbsp;<\/h4>\n\n\n\n<p>La prestigiosa empresa Mapsa, perteneciente al grupo Mondrag\u00f3n, tambi\u00e9n colabor\u00f3 con Entelgy, presentando el caso de uso \u201cHabla con tus datos\u201d: Inteligencia Conversacional (IA) en la industria data-driven, con la que se pudo mostrar una soluci\u00f3n basada en IA basada en lenguaje conversacional. La audiencia descubri\u00f3 un asistente ofrece informaci\u00f3n sobre el proceso productivo, capaz de realizar graficas comparativas e incluso que muestra sugerencias de sucesos sobre el proceso productivo que pueden tener relaci\u00f3n entre s\u00ed.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Un compromiso firme con la innovaci\u00f3n empresarial<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Desde Entelgy, asumimos el reto de seguir liderando el cambio tecnol\u00f3gico en la industria. Nuestra propuesta se basa en una combinaci\u00f3n de visi\u00f3n estrat\u00e9gica, tecnolog\u00edas emergentes y una ejecuci\u00f3n orientada a resultados. OTD Challenge 2025 ha sido la confirmaci\u00f3n de que este tipo de enfoques marca la hoja de ruta de muchas industrias navarras.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"72498\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-02-1.jpg\" alt=\"OTD Challenge 2025\" class=\"wp-image-72498\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-02-1.jpg 900w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-02-1-300x200.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-02-1-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"600\" data-id=\"72489\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-07-1.jpg\" alt=\"\" class=\"wp-image-72489\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-07-1.jpg 900w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-07-1-300x200.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-07-1-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"900\" height=\"600\" data-id=\"72501\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-06-1.jpg\" alt=\"\" class=\"wp-image-72501\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-06-1.jpg 900w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-06-1-300x200.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-06-1-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"72495\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-04-1.jpg\" alt=\"\" class=\"wp-image-72495\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-04-1.jpg 900w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-04-1-300x200.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-04-1-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"72490\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-03-1.jpg\" alt=\"\" class=\"wp-image-72490\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-03-1.jpg 900w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-03-1-300x200.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-03-1-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"72507\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-01-1.jpg\" alt=\"\" class=\"wp-image-72507\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/04\/OTD-Challenge-Entelgy-2025-01-1.jpg 900w, 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