{"id":72306,"date":"2025-04-07T08:00:00","date_gmt":"2025-04-07T06:00:00","guid":{"rendered":"https:\/\/entelgy.com\/?p=72306"},"modified":"2026-02-23T12:16:47","modified_gmt":"2026-02-23T11:16:47","slug":"la-inteligencia-artificial-como-motor-de-productividad-la-vision-de-entelgy-en-wake-up-spain-2025","status":"publish","type":"post","link":"https:\/\/entelgy.com\/pt-br\/actualidad-es\/la-inteligencia-artificial-como-motor-de-productividad-la-vision-de-entelgy-en-wake-up-spain-2025\/","title":{"rendered":"La Inteligencia Artificial como motor de productividad: la visi\u00f3n de Entelgy en Wake Up Spain 2025\u00a0"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>Jos\u00e9 Antonio Rocha, Managing Director Global Business de Entelgy, particip\u00f3 en el foro econ\u00f3mico Wake Up Spain! para destacar c\u00f3mo la IA ya est\u00e1 transformando el desarrollo de software y plantea retos clave en talento y regulaci\u00f3n<\/strong>&nbsp;<\/h4>\n\n\n\n<p>La quinta edici\u00f3n de Wake Up Spain!, celebrada en la Casa de Am\u00e9rica de Madrid, ha puesto en el centro del debate la capacidad de la inteligencia artificial para dinamizar la productividad en el tejido empresarial espa\u00f1ol. En un contexto de cambios acelerados a nivel global, la apuesta por la transformaci\u00f3n digital se convierte en una necesidad estrat\u00e9gica. Desde Entelgy, hemos reforzado nuestro compromiso con este cambio, compartiendo nuestra experiencia en un evento que se consolida como referente del pensamiento econ\u00f3mico y tecnol\u00f3gico en Espa\u00f1a.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"IA, adopci\u00f3n y productividad: la visi\u00f3n de Entelgy en Wake Up Spain 2025\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/crOzBxFwImI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Compromiso con la innovaci\u00f3n tecnol\u00f3gica<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Nuestra presencia en Wake Up Spain! responde a una convicci\u00f3n firme: la inteligencia artificial est\u00e1 redefiniendo las reglas del juego. Jos\u00e9 Antonio Rocha, Managing Director Global Business de Entelgy, intervino en la mesa redonda titulada \u201cImpulsar la productividad espa\u00f1ola con la inteligencia artificial y el software\u201d. All\u00ed explic\u00f3 c\u00f3mo desde Entelgy impulsamos la adopci\u00f3n de soluciones basadas en IA que ya est\u00e1n generando resultados concretos, especialmente en \u00e1reas como el desarrollo y modernizaci\u00f3n de software.&nbsp;<\/p>\n\n\n\n<p>La aplicaci\u00f3n de IA en la programaci\u00f3n permite acortar los plazos, reducir errores y aumentar la fiabilidad de las aplicaciones. Los copilotos de c\u00f3digo, integrados en entornos de desarrollo, son herramientas que hemos incorporado para transformar procesos internos y para aportar valor real a nuestros clientes. Esta eficiencia se traduce directamente en productividad, tanto para las organizaciones como para el ecosistema digital en el que operan.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un desaf\u00edo que va m\u00e1s all\u00e1 de la tecnolog\u00eda<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Durante su intervenci\u00f3n, Rocha subray\u00f3 que el despliegue de inteligencia artificial no puede desvincularse de dos factores cr\u00edticos: el talento y la legislaci\u00f3n. La tecnolog\u00eda no avanza sola. Requiere profesionales formados, capaces de comprender su l\u00f3gica y aprovechar todo su potencial. En Entelgy trabajamos activamente en el desarrollo continuo de nuestras personas, apostando por programas de formaci\u00f3n en IA, \u00e9tica digital y automatizaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p>Al mismo tiempo, la necesidad de un marco legal adaptado a los nuevos tiempos es cada vez m\u00e1s evidente. La IA plantea dilemas sobre la privacidad, la propiedad intelectual y la transparencia algor\u00edtmica. Como empresa tecnol\u00f3gica comprometida con el futuro, tambi\u00e9n promovemos un enfoque \u00e9tico y normativo que garantice la sostenibilidad de un avance digital <em>Human driven technology<\/em>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contribuir al impulso del pa\u00eds desde la tecnolog\u00eda<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Para Entelgy, participar en Wake Up Spain! es una forma de contribuir al debate p\u00fablico con propuestas reales, conocimiento experto y una visi\u00f3n estrat\u00e9gica clara. Creemos en el poder transformador de la tecnolog\u00eda, y en el papel que la <em>i<\/em>nteligencia Artificial puede jugar en la mejora de la productividad, la competitividad y la autonom\u00eda digital.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 Antonio Rocha, Managing Director Global Business de Entelgy, particip\u00f3 en el foro econ\u00f3mico Wake Up Spain! para destacar c\u00f3mo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":72307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40,4685],"tags":[187,4737,4691],"class_list":["post-72306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-es","category-resumen-de-eventos-en-es-es","tag-entelgy","tag-inteligencia-artificial-es","tag-productividad-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/72306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/comments?post=72306"}],"version-history":[{"count":1,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/72306\/revisions"}],"predecessor-version":[{"id":79639,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/72306\/revisions\/79639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media\/72307"}],"wp:attachment":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media?parent=72306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/categories?post=72306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/tags?post=72306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}