{"id":71195,"date":"2024-03-04T16:00:00","date_gmt":"2024-03-04T15:00:00","guid":{"rendered":"https:\/\/entelgy.com\/sem-categoria\/contextualizar-al-usuario-la-gran-revolucion-de-smart-help\/"},"modified":"2024-03-04T16:00:00","modified_gmt":"2024-03-04T15:00:00","slug":"contextualizar-al-usuario-la-gran-revolucion-de-smart-help","status":"publish","type":"post","link":"https:\/\/entelgy.com\/pt-br\/actualidad-es-pt-br\/contextualizar-al-usuario-la-gran-revolucion-de-smart-help\/","title":{"rendered":"Contextualizar al usuario: la gran revoluci\u00f3n de Smart Help"},"content":{"rendered":"<img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-33722\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/6427d8649d6b3570107b616706dc67a7.jpg\" alt=\"\" class=\"caption\" title=\"Contextualizar al usuario: la gran revoluci\u00f3n de Smart Help\" width=\"900\" height=\"506\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/6427d8649d6b3570107b616706dc67a7.jpg 900w, https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/6427d8649d6b3570107b616706dc67a7-300x169.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/6427d8649d6b3570107b616706dc67a7-768x432.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\n<p>Entelgy particip\u00f3 en la Semana del Seguro bajo el ep\u00edgrafe \u201cRegreso al Futuro de la Inteligencia de Negocio\u201d. All\u00ed nuestros expertos mostraron por qu\u00e9 la tecnolog\u00eda es la clave para facilitar el trabajo humano y, sobre todo, por qu\u00e9 en Entelgy entendemos a la perfecci\u00f3n los retos de nuestros clientes y ofrecemos la soluci\u00f3n \u00f3ptima a sus necesidades. El caso de Mapfre y Smart Help es un ejemplo perfecto.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">En un panorama empresarial marcado por la constante evoluci\u00f3n y complejidad, la tecnolog\u00eda emerge como el aliado fundamental para enfrentar los desaf\u00edos del sector asegurador. En este contexto, Entelgy se erige como l\u00edder en innovaci\u00f3n y soluciones disruptivas que redefinen la forma en que las empresas abordan sus procesos de negocio. Bajo el concepto de &#8220;contextualizaci\u00f3n&#8221;, nuestra compa\u00f1\u00eda ha llevado la inteligencia de negocio a un nuevo nivel, donde<\/span><b> cada interacci\u00f3n con la tecnolog\u00eda se convierte en un salto cu\u00e1ntico para el usuario<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\" size-full wp-image-33723\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/Amador-Sobrino-Entelgy-Semana-del-Seguro.jpg\" alt=\"Amador-Sobrino-Entelgy-Semana-del-Seguro.jpg\" width=\"520\" height=\"292\" caption=\"false\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/Amador-Sobrino-Entelgy-Semana-del-Seguro.jpg 900w, https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/Amador-Sobrino-Entelgy-Semana-del-Seguro-300x169.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/Amador-Sobrino-Entelgy-Semana-del-Seguro-768x432.jpg 768w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras de <\/span><b>Amador Sobrino<\/b><span style=\"font-weight: 400;\">, director de negocio del Sector Asegurador de Entelgy, \u201c<\/span><i><span style=\"font-weight: 400;\">la clave reside en dotar de sentido a la tecnolog\u00eda. Es este enfoque el que permite transformar los procesos empresariales, enfrentando la creciente presi\u00f3n por aumentar las ratios de conversi\u00f3n y reducir costes pero, \u00bfse pueden hacer las cosas de otra forma?\u201d<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><b>Alfredo Zurdo<\/b><span style=\"font-weight: 400;\">, Director del \u00c1rea Digital Change, mostr\u00f3 la respuesta materializada en la soluci\u00f3n \u00f3ptima: Smart Help.<\/span><\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-33724\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/Alfredo-Zurdo-Entelgy-Semana-del-Seguro.jpg\" width=\"520\" height=\"292\" caption=\"false\" alt=\"Alfredo-Zurdo-Entelgy-Semana-del-Seguro.jpg\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/Alfredo-Zurdo-Entelgy-Semana-del-Seguro.jpg 900w, https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/Alfredo-Zurdo-Entelgy-Semana-del-Seguro-300x169.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/Alfredo-Zurdo-Entelgy-Semana-del-Seguro-768x432.jpg 768w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<p><b>Smart Help<\/b><span style=\"font-weight: 400;\"> no solo resuelve cuestiones relacionadas con el negocio, sino que va m\u00e1s all\u00e1 al proporcionar respuestas precisas a situaciones cotidianas, como solicitar d\u00edas de vacaciones. La <\/span><b>inteligencia artificial integrada <\/b><span style=\"font-weight: 400;\">en esta soluci\u00f3n <\/span><b>detecta el contexto del usuario<\/b><span style=\"font-weight: 400;\">, ofreciendo gu\u00edas, videos y hasta completando campos autom\u00e1ticamente. La palabra clave es &#8220;contextualizaci\u00f3n&#8221;, un concepto que redefine la experiencia del usuario y marca un antes y un despu\u00e9s en la interacci\u00f3n con la tecnolog\u00eda.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-33725\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/Patricia-Mochales-Entelgy-Semana-del-Seguro.jpg\" width=\"520\" height=\"292\" caption=\"false\" alt=\"Patricia-Mochales--Entelgy-Semana-del-Seguro.jpg\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/Patricia-Mochales-Entelgy-Semana-del-Seguro.jpg 900w, https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/Patricia-Mochales-Entelgy-Semana-del-Seguro-300x169.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2024\/03\/Patricia-Mochales-Entelgy-Semana-del-Seguro-768x432.jpg 768w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">La experiencia de <\/span><b>Mapfre <\/b><span style=\"font-weight: 400;\">con Smart Help sirve como testimonio elocuente de su impacto transformador. Desde su adopci\u00f3n en 2018, la entidad ha escalado a 25.000 usuarios, reduciendo significativamente la carga de trabajo en su Servicio de Atenci\u00f3n al Usuario. Los resultados son contundentes:<\/span><b> una disminuci\u00f3n de 3.500 tickets mensuales y un ahorro econ\u00f3mico <\/b><span style=\"font-weight: 400;\">considerable en costes de soporte t\u00e9cnico. <\/span><b>Patricia Mochales<\/b><span style=\"font-weight: 400;\">, directora del \u00c1rea de Soporte de Negocio y Calidad de TI de Mapfre, destac\u00f3 la eficiencia y el valor a\u00f1adido que Smart Help aporta a su organizaci\u00f3n, evidenciando el potencial transformador de las soluciones tecnol\u00f3gicas innovadoras: <\/span><i><span style=\"font-weight: 400;\">\u201c&#8221;La contextualizaci\u00f3n del entorno en el que estaba el usuario fue clave para decidir por Smart Help de Entelgy. Ahora, <\/span><\/i><b><i>m\u00e1s de 25.000 usuarios repartidos por toda Espa\u00f1a trabajan con m\u00e1s de 700 aplicaciones de negocio<\/i><\/b><i><span style=\"font-weight: 400;\">. Al hacerlo desde un solo punto de consulta, se facilita que el usuario no pierda el tiempo. El resultado ha sido espectacular&#8221;.<\/span><\/i><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entelgy particip\u00f3 en la Semana del Seguro bajo el ep\u00edgrafe \u201cRegreso al Futuro de la Inteligencia de Negocio\u201d. All\u00ed nuestros [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":65977,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8675,8676],"tags":[],"class_list":["post-71195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-es-pt-br","category-resumen-de-eventos-en-es-es-pt-br"],"acf":[],"_links":{"self":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/71195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/comments?post=71195"}],"version-history":[{"count":0,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/71195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media\/65977"}],"wp:attachment":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media?parent=71195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/categories?post=71195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/tags?post=71195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}