{"id":71157,"date":"2024-04-01T06:00:00","date_gmt":"2024-04-01T04:00:00","guid":{"rendered":"https:\/\/entelgy.com\/sem-categoria\/actualidad-aseguradora-destaca-el-valor-de-la-contextualizacion-de-la-ia-con-smart-help\/"},"modified":"2024-04-01T06:00:00","modified_gmt":"2024-04-01T04:00:00","slug":"actualidad-aseguradora-destaca-el-valor-de-la-contextualizacion-de-la-ia-con-smart-help","status":"publish","type":"post","link":"https:\/\/entelgy.com\/pt-br\/actualidad-es-pt-br\/actualidad-aseguradora-destaca-el-valor-de-la-contextualizacion-de-la-ia-con-smart-help\/","title":{"rendered":"Actualidad Aseguradora destaca el valor de la contextualizaci\u00f3n de la IA con Smart Help"},"content":{"rendered":"

\"\"<\/p>\n

La publicaci\u00f3n especializada Actualidad Aseguradora destaca la participaci\u00f3n de Entelgy y de su caso de \u00e9xito de Smart Help en MAPFRE en la Semana del Seguro, celebrada el pasado mes de febrero. Tal y como se vio en el evento, la contextualizaci\u00f3n emerge como la palabra clave para un avance sin precedentes.<\/p>\n

<\/p>\n

El mundo de los seguros, con su constante evoluci\u00f3n y adaptaci\u00f3n, enfrenta retos que solo la tecnolog\u00eda m\u00e1s avanzada parece poder solventar. Entelgy, en su ponencia de la Semana del Seguro titulada\u00a0 ‘<\/span>Regreso al futuro de la inteligencia de negocio<\/b>‘, puso de relieve c\u00f3mo la contextualizaci\u00f3n no es solo un concepto de moda, sino una herramienta revolucionaria que est\u00e1 redefiniendo el panorama.<\/span> Amador Sobrino<\/b> (Director de Negocio Seguros en Entelgy) subray\u00f3 la importancia de darle sentido y prop\u00f3sito a la tecnolog\u00eda, para que esta no sea un mero complemento, sino el eje central de una transformaci\u00f3n radical en la gesti\u00f3n de procesos de negocio.<\/span><\/p>\n

La necesidad de incrementar las ratios de conversi\u00f3n y minimizar costes ha llevado al sector asegurador a un punto de inflexi\u00f3n. <\/span>Alfredo Zurdo<\/b> (Director de Digital Change en Entelgy) mostr\u00f3 c\u00f3mo Smart Help de Entelgy ejemplifica la aplicaci\u00f3n pr\u00e1ctica de la IA y\u00a0 permite a los empleados resolver dudas y superar obst\u00e1culos de forma intuitiva y aut\u00f3noma, adapt\u00e1ndose a cada usuario y situaci\u00f3n espec\u00edfica.<\/span><\/p>\n

Patricia Mochales<\/b> (Directora \u00c1rea de Soporte a negocio y Calidad TI en MAPFRE) destac\u00f3 c\u00f3mo MAPFRE lleva siendo desde hace tiempo un caso de \u00e9xito que testimonia el impacto real de la adopci\u00f3n digital y la contextualizaci\u00f3n. Desde la implementaci\u00f3n de Smart Help en 2018, la compa\u00f1\u00eda ha experimentado una notable reducci\u00f3n en las consultas de soporte, lo que se traduce en un ahorro significativo de tiempo y recursos. La alta tasa de repetici\u00f3n de los usuarios de Smart Help refleja su valor a\u00f1adido en el d\u00eda a d\u00eda, evidenciando que m\u00e1s all\u00e1 de las cifras, la verdadera medida del \u00e9xito radica en la capacidad de mejorar de manera tangible la vida de los empleados y la eficiencia operativa.<\/span><\/p>\n

\"\"<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La publicaci\u00f3n especializada Actualidad Aseguradora destaca la participaci\u00f3n de Entelgy y de su caso de \u00e9xito de Smart Help en […]<\/p>\n","protected":false},"author":4,"featured_media":66037,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8675,8677],"tags":[8715,8687],"class_list":["post-71157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-es-pt-br","category-noticias-corporativas-es-pt-br","tag-digital-change-2-pt-br","tag-entelgy-2-pt-br"],"acf":[],"_links":{"self":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/71157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/comments?post=71157"}],"version-history":[{"count":0,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/71157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media\/66037"}],"wp:attachment":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media?parent=71157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/categories?post=71157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/tags?post=71157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}