{"id":70839,"date":"2025-01-27T08:00:00","date_gmt":"2025-01-27T07:00:00","guid":{"rendered":"https:\/\/entelgy.com\/sem-categoria\/entelgy-en-2024-impacto-y-presencia-en-los-medios-de-comunicacion\/"},"modified":"2025-02-28T18:31:31","modified_gmt":"2025-02-28T17:31:31","slug":"entelgy-en-2024-impacto-y-presencia-en-los-medios-de-comunicacion","status":"publish","type":"post","link":"https:\/\/entelgy.com\/pt-br\/actualidad-es-pt-br\/entelgy-en-2024-impacto-y-presencia-en-los-medios-de-comunicacion\/","title":{"rendered":"Entelgy en 2024: Impacto y presencia en los medios de comunicaci\u00f3n"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong><strong>Durante 2024, Entelgy ha reforzado su posicionamiento medi\u00e1tico a trav\u00e9s de una estrategia centrada en contenidos de alto valor y temas de relevancia actual. Este a\u00f1o hemos logrado un total de 291 impactos, de los cuales un 38% corresponden a importantes cabeceras, consolidando nuestra presencia en medios de primer nivel.<\/strong>\u00a0<\/strong><\/h4>\n\n<p>Las tem\u00e1ticas con mayor repercusi\u00f3n han sido las relacionadas con la regulaci\u00f3n de la inteligencia artificial a nivel europeo y las encuestas corporativas, seguidas por notas sobre nuestro plan estrat\u00e9gico, el uso de la IA en la gesti\u00f3n urbana y su aplicaci\u00f3n en el d\u00eda a d\u00eda y en conciertos. Este enfoque tem\u00e1tico permiti\u00f3 llegar a medios generalistas y econ\u00f3micos de primer nivel como <a href=\"https:\/\/entelgy.com\/actualidad-es\/en-los-medios-es\/la-prensa-destaca-las-previsiones-tecnologicas-de-entelgy-para-2024\/\" data-type=\"link\" data-id=\"https:\/\/entelgy.com\/actualidad-es\/en-los-medios-es\/la-prensa-destaca-las-previsiones-tecnologicas-de-entelgy-para-2024\/\">La Raz\u00f3n<\/a>, Expansi\u00f3n, La Vanguardia o <a href=\"https:\/\/entelgy.com\/actualidad-es\/20-minutos-publica-una-tribuna-de-entelgy-sobre-el-verdadero-motor-de-la-tecnologia-las-personas\/\">20 Minutos<\/a>, as\u00ed como a medios especializados en tecnolog\u00eda como <a href=\"https:\/\/entelgy.com\/casos-de-exito\/computing-publica-el-caso-de-exito-de-entelgy-y-uned\/\" data-type=\"link\" data-id=\"https:\/\/entelgy.com\/casos-de-exito\/computing-publica-el-caso-de-exito-de-entelgy-y-uned\/\">Computing<\/a> o Muy Computer Pro.\u00a0<\/p>\n\n<p>En t\u00e9rminos de relaciones con los medios, hemos gestionado 9 entrevistas, declaraciones y reportajes con portavoces de la compa\u00f1\u00eda en medios destacados como <a href=\"https:\/\/entelgy.com\/actualidad-es\/en-los-medios-es\/jose-antonio-rocha-destaca-las-capacidades-de-entelgy-en-la-digitalizacion-territorial-en-el-espanol\/\">El Espa\u00f1ol<\/a>, El Mundo, <a href=\"https:\/\/entelgy.com\/actualidad-es\/en-los-medios-es\/entelgy-participa-en-capital-radio-para-abordar-el-impacto-de-la-ia-en-el-medioambiente\/\">Capital Radio<\/a> y RTVE. Aunque hubo ocasiones en las que no se pudo atender solicitudes de entrevistas con medios como <a href=\"https:\/\/entelgy.com\/actualidad-es\/en-los-medios-es\/entelgy-destaca-en-los-medios-con-su-plan-estrategico-2024-2026\/\" data-type=\"link\" data-id=\"https:\/\/entelgy.com\/actualidad-es\/en-los-medios-es\/entelgy-destaca-en-los-medios-con-su-plan-estrategico-2024-2026\/\">Expansi\u00f3n<\/a> y RNE, esta interacci\u00f3n destaca la creciente visibilidad de Entelgy en el ecosistema medi\u00e1tico.\u00a0<\/p>\n\n<p>Adem\u00e1s, se elaboraron 7 tribunas de opini\u00f3n, publicadas en medios como <a href=\"https:\/\/entelgy.com\/actualidad-es\/20-minutos-publica-una-tribuna-de-entelgy-sobre-el-verdadero-motor-de-la-tecnologia-las-personas\/\" data-type=\"link\" data-id=\"https:\/\/entelgy.com\/actualidad-es\/20-minutos-publica-una-tribuna-de-entelgy-sobre-el-verdadero-motor-de-la-tecnologia-las-personas\/\">20 Minutos<\/a>, <a href=\"https:\/\/entelgy.com\/actualidad-es\/en-los-medios-es\/la-importancia-de-transferir-el-conocimiento-una-reflexion-esencial-para-el-futuro-de-la-administracion\/\" data-type=\"link\" data-id=\"https:\/\/entelgy.com\/actualidad-es\/en-los-medios-es\/la-importancia-de-transferir-el-conocimiento-una-reflexion-esencial-para-el-futuro-de-la-administracion\/\">El Economista<\/a> y <a href=\"https:\/\/entelgy.com\/actualidad-es\/en-los-medios-es\/es-esencial-reconocer-que-el-verdadero-motor-del-progreso-son-las-personas\/\" data-type=\"link\" data-id=\"https:\/\/entelgy.com\/actualidad-es\/en-los-medios-es\/es-esencial-reconocer-que-el-verdadero-motor-del-progreso-son-las-personas\/\">RRHH Digital<\/a>, permitiendo a nuestros portavoces compartir perspectivas sobre tecnolog\u00eda e innovaci\u00f3n. Tambi\u00e9n se realizaron encuentros 1to1 con medios como El Espa\u00f1ol y El Economista, fortaleciendo la relaci\u00f3n con periodistas y ampliando nuestra visibilidad en \u00e1reas clave.\u00a0<\/p>\n\n<div style=\"position:relative;padding-top:max(60%,326px);height:0;width:100%\"><iframe allow=\"clipboard-write\" sandbox=\"allow-top-navigation allow-top-navigation-by-user-activation allow-downloads allow-scripts allow-same-origin allow-popups allow-modals allow-popups-to-escape-sandbox allow-forms\" allowfullscreen=\"true\" style=\"position:absolute;border:none;width:100%;height:100%;left:0;right:0;top:0;bottom:0;\" src=\"https:\/\/e.issuu.com\/embed.html?d=dossier_entelgy_en_los_medios_enero_diciembre_2024&#038;u=marketingentelgy\"><\/iframe><\/div>\n\n \n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante 2024, Entelgy ha reforzado su posicionamiento medi\u00e1tico a trav\u00e9s de una estrategia centrada en contenidos de alto valor y [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":68698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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