{"id":32024,"date":"2022-01-20T07:00:00","date_gmt":"2022-01-20T06:00:00","guid":{"rendered":"https:\/\/entelgy.com\/descubre-el-poder-del-dato-con-entelgy\/"},"modified":"2024-11-06T23:32:05","modified_gmt":"2024-11-06T22:32:05","slug":"descubre-el-poder-del-dato-con-entelgy","status":"publish","type":"post","link":"https:\/\/entelgy.com\/pt-br\/sin-categoria\/descubre-el-poder-del-dato-con-entelgy\/","title":{"rendered":"Descubre el poder del dato con Entelgy"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-32023\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2022\/01\/1378a41038a24840b8cea4ea4643783d.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2022\/01\/1378a41038a24840b8cea4ea4643783d.jpg 900w, https:\/\/entelgy.com\/wp-content\/uploads\/2022\/01\/1378a41038a24840b8cea4ea4643783d-300x169.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2022\/01\/1378a41038a24840b8cea4ea4643783d-768x432.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Desde Entelgy planteamos una visi\u00f3n 360 de la Huella Digital de los clientes. Nuestras soluciones basadas en el dato, son capaces de unificar todos los datos internos y externos en un solo repositorio mediante dashboard y cuadros de mando.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Conoce con Entelgy las 4 fases del itinerario para alcanzar la <strong>visi\u00f3n 360 del cliente<\/strong> a trav\u00e9s de su <strong>Huella Digital<\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Informaci\u00f3n b\u00e1sica<\/strong>: Explotar los datos m\u00e1s b\u00e1sicos del cliente, como son la ficha del cliente, datos de transacciones y compras de productos o contrataciones de servicios.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Comportamiento en nuestros canales digitales<\/strong>: Incorporaci\u00f3n de la informaci\u00f3n b\u00e1sica de los clientes, todos los datos que surgen fruto de la interacci\u00f3n del cliente con nuestros canales, como pueden ser el uso de la web, contactos con el centro de soporte al usuario, emails, aplicaciones m\u00f3viles, \u2026<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Actividad en el mundo digital<\/strong>: Rompemos la frontera de los datos de nuestros sistemas y buscamos informaci\u00f3n del cliente m\u00e1s all\u00e1 de los mismos. A trav\u00e9s de herramientas de audiencias y third party data, podemos recopilar cierta navegaci\u00f3n web de los clientes y potenciales por sitios webs que nos interesen y de su uso en redes sociales.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Visi\u00f3n 360<\/strong>: En este estadio, tenemos toda la informaci\u00f3n de las 3 anteriores fases integradas en un \u00fanico repositorio y somos capaces de explotar realizar campa\u00f1as personalizadas a cada usuario en funci\u00f3n de estos datos.<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<div class=\"k2_video\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Huella Digital | Descubre el poder del dato con Entelgy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aC1O-MRu_ig?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Desde Entelgy planteamos una visi\u00f3n 360 de la Huella Digital de los clientes. Nuestras soluciones basadas en el dato, son [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":32023,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[4911,7746],"class_list":["post-32024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-entelgy-digital-es","tag-huella-digital-entelgy-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/32024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/comments?post=32024"}],"version-history":[{"count":0,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/32024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media\/32023"}],"wp:attachment":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media?parent=32024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/categories?post=32024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/tags?post=32024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}