{"id":31759,"date":"2021-08-25T12:09:04","date_gmt":"2021-08-25T10:09:04","guid":{"rendered":"https:\/\/entelgy.com\/riesgos-en-el-uso-del-deepfake-segun-entelgy-innotec-security\/"},"modified":"2024-11-06T21:10:32","modified_gmt":"2024-11-06T20:10:32","slug":"riesgos-en-el-uso-del-deepfake-segun-entelgy-innotec-security","status":"publish","type":"post","link":"https:\/\/entelgy.com\/pt-br\/actualidad-es\/riesgos-en-el-uso-del-deepfake-segun-entelgy-innotec-security\/","title":{"rendered":"Riesgos en el uso del deepfake seg\u00fan Entelgy Innotec Security"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-31758\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2021\/08\/d0d8a5c042e225508e0f544445cc0eda.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2021\/08\/d0d8a5c042e225508e0f544445cc0eda.jpg 1920w, https:\/\/entelgy.com\/wp-content\/uploads\/2021\/08\/d0d8a5c042e225508e0f544445cc0eda-300x169.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2021\/08\/d0d8a5c042e225508e0f544445cc0eda-1024x576.jpg 1024w, https:\/\/entelgy.com\/wp-content\/uploads\/2021\/08\/d0d8a5c042e225508e0f544445cc0eda-768x432.jpg 768w, https:\/\/entelgy.com\/wp-content\/uploads\/2021\/08\/d0d8a5c042e225508e0f544445cc0eda-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Enrique Dom\u00ednguez, director de estrategia de Entelgy Innotec Security fue entrevistado por el medio <em>ReasonWhy<\/em> para hablar sobre el <em>deepfake<\/em> como una tecnolog\u00eda que puede afectar a la imagen corporativa de las empresas.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El pasado 17 de agosto, el portal web especializado en marketing y publicidad, <\/span><i><span style=\"font-weight: 400;\">ReasonWhy,<\/span><\/i><span style=\"font-weight: 400;\"> recogi\u00f3 la opini\u00f3n de nuestro director de estrategia, Enrique Dom\u00ednguez, sobre el <\/span><i><span style=\"font-weight: 400;\">deepfake<\/span><\/i><span style=\"font-weight: 400;\">. En su opini\u00f3n <\/span><i><span style=\"font-weight: 400;\">&#8220;el uso cada vez m\u00e1s extendido de esta tecnolog\u00eda implica tambi\u00e9n el aumento de riesgos como la suplantaci\u00f3n de identidad y estafas, difusi\u00f3n de datos falsos o noticias manipuladas, as\u00ed como da\u00f1os a la reputaci\u00f3n corporativa y a la imagen de marca, lo que podr\u00eda resultar en una p\u00e9rdida de confianza por parte del p\u00fablico&#8221;<\/span><\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">No obstante, Dom\u00ednguez a\u00f1ade que a trav\u00e9s del <\/span><b><em>deepfake<\/em> <\/b><span style=\"font-weight: 400;\">se pueden conseguir campa\u00f1as publicitarias mucho m\u00e1s personalizadas y adaptadas al p\u00fablico, evitando limitaciones como el idioma o diferencias culturales, llegando a un p\u00fablico mucho m\u00e1s amplio, ya que se puede crear sobre la misma base el protagonista deseado.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">No es la primera vez que desde distintos medios recaban la opini\u00f3n de los expertos de Entelgy Innotec Security sobre esta tecnolog\u00eda. Tambi\u00e9n el <\/span><span style=\"font-weight: 400;\">telediario de<\/span><b> Radio Televisi\u00f3n Espa\u00f1ola (RTVE) <\/b><span style=\"font-weight: 400;\">se hizo eco de las palabras de <\/span><b>Jorge Uy\u00e1<\/b><span style=\"font-weight: 400;\">, director de operaciones de la empresa. En aquella ocasi\u00f3n, Uy\u00e1, habl\u00f3 sobre <\/span><span style=\"font-weight: 400;\">la cara oculta del <em>deepfake<\/em> y de los ataques que pueden sufrir las compa\u00f1\u00edas por el uso fraudulento de este tipo de tecnolog\u00eda.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Puedes ver el v\u00eddeo completo de la cara oculta del Deepfake <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=qpATW2kAkCg\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aqu\u00ed<\/span><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para leer m\u00e1s sobre el art\u00edculo de Enrique Dom\u00ednguez pincha <\/span><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/deepfake-consolida-recurso-creativo-publicidad-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aqu\u00ed<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enrique Dom\u00ednguez, director de estrategia de Entelgy Innotec Security fue entrevistado por el medio ReasonWhy para hablar sobre el deepfake [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31758,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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