{"id":31429,"date":"2021-01-14T07:00:00","date_gmt":"2021-01-14T06:00:00","guid":{"rendered":"https:\/\/entelgy.com\/entelgy-afianza-su-presencia-en-medios-de-comunicacion-durante-2020\/"},"modified":"2024-11-06T21:10:44","modified_gmt":"2024-11-06T20:10:44","slug":"entelgy-afianza-su-presencia-en-medios-de-comunicacion-durante-2020","status":"publish","type":"post","link":"https:\/\/entelgy.com\/pt-br\/actualidad-es\/entelgy-afianza-su-presencia-en-medios-de-comunicacion-durante-2020\/","title":{"rendered":"Entelgy afianza su presencia en medios de comunicaci\u00f3n durante 2020"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-31428\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2021\/01\/38228c2999800d84518c8ce702287142.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2021\/01\/38228c2999800d84518c8ce702287142.jpg 900w, https:\/\/entelgy.com\/wp-content\/uploads\/2021\/01\/38228c2999800d84518c8ce702287142-300x169.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2021\/01\/38228c2999800d84518c8ce702287142-768x432.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Durante 2020 hemos lanzado a los medios m\u00e1s noticias que nunca, 179 noticias de temas diferentes, incrementando respecto al a\u00f1o 2019 en un 18% los temas movidos. As\u00ed ha sido nuestro 2020 en comunicaci\u00f3n.<\/p>\n<p><!--more--><\/p>\n<p>Durante 2020 lo hemos vuelto a conseguir. Hemos incrementado nuestra capacidad de comunicaci\u00f3n incluso a pesar de la complejidad de 2020. Las 179 noticias han supuesto 694 impactos, fundamentalmente en prensa digital. Pero tambi\u00e9n hemos conseguido destacar\u00a0una mayor presencia en TV.\u00a0<\/p>\n<p>Todas las apariciones en medios en 2020 han permitido lograr nuestros objetivos:<\/p>\n<ul>\n<li>Posicionamiento de <strong>marca Entelgy<\/strong><\/li>\n<li>Valor en cadena de las<strong> 4 divisiones<\/strong> (con especial foco en Seguridad)<\/li>\n<li>Apoyo espec\u00edfico a <strong>soluciones<\/strong> de nuestra oferta: <strong>The Firewall Mindset<\/strong>, 8 noticias espec\u00edficas, y 18 de soluciones digitales (<strong>ViCa<\/strong>, <strong>REA<\/strong>\u2026)<\/li>\n<\/ul>\n<p>Adem\u00e1s, hemos alcanzado una mayor relevancia de los medios que nos publican, consiguiendo un <strong>18% de impactos en medios tier1<\/strong> (TV, radio, prensa general, econ\u00f3mica y de TI), y un 50 % en tier2 (regionales, prensa especializada, seguridad, etc.). Esto ha supuesto un incremento de 10 puntos en relevancia respecto al a\u00f1o anterior.<\/p>\n<p>Hemos conseguido una audiencia potencial de <strong>m\u00e1s de 560 millones de personas<\/strong> (+14% que en 2019), sumando un valor total de comunicaci\u00f3n de 2,5 millones de euros (+50%).<\/p>\n<\/p>\n<h3>DOSSIER DE PRENSA ENTELGY 2020<\/h3>\n<p><iframe width=\"900\" height=\"450\" style=\"border: none; width: 100%; height: 326px;\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\" src=\"\/\/e.issuu.com\/embed.html?d=entelgy_en_los_medios_enero_diciembre_2020&amp;u=marketingentelgy\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante 2020 hemos lanzado a los medios m\u00e1s noticias que nunca, 179 noticias de temas diferentes, incrementando respecto al a\u00f1o [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":31428,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40,4703],"tags":[4687,5267],"class_list":["post-31429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-es","category-en-los-medios-es","tag-entelgy-es","tag-medios-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/31429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/comments?post=31429"}],"version-history":[{"count":0,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/posts\/31429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media\/31428"}],"wp:attachment":[{"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/media?parent=31429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/categories?post=31429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entelgy.com\/pt-br\/wp-json\/wp\/v2\/tags?post=31429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}