{"id":30684,"date":"2019-11-24T07:00:00","date_gmt":"2019-11-24T06:00:00","guid":{"rendered":"https:\/\/entelgy.com\/ecofin-publica-la-tribuna-de-miguel-castro-businesstech-la-tecnologia-como-pilar-para-hacer-negocio\/"},"modified":"2024-12-17T16:49:10","modified_gmt":"2024-12-17T15:49:10","slug":"ecofin-publica-la-tribuna-de-miguel-castro-businesstech-la-tecnologia-como-pilar-para-hacer-negocio","status":"publish","type":"post","link":"https:\/\/entelgy.com\/pt-br\/actualidad-es\/ecofin-publica-la-tribuna-de-miguel-castro-businesstech-la-tecnologia-como-pilar-para-hacer-negocio\/","title":{"rendered":"Ecofin publica la tribuna de Miguel Castro: &#8220;BusinessTech: la tecnolog\u00eda como pilar para hacer negocio&#8221;"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-30683\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2019\/11\/cd51679da16fb3307cede0c69b2945ff.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2019\/11\/cd51679da16fb3307cede0c69b2945ff.jpg 900w, https:\/\/entelgy.com\/wp-content\/uploads\/2019\/11\/cd51679da16fb3307cede0c69b2945ff-300x169.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2019\/11\/cd51679da16fb3307cede0c69b2945ff-768x432.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>La revista Ecofin publica en su \u00faltimo n\u00famero el art\u00edculo de <strong>Miguel Castro, Director General Global Business de Entelgy<\/strong>, en el que hace foco en la esencia de nuestra compa\u00f1\u00eda: \u00bf<strong>Qu\u00e9 significa ser una BusinessTech<\/strong>?<\/p>\n<p><!--more--><\/p>\n<p>En Entelgy sabemos bien que la tecnolog\u00eda evoluciona <strong>cada vez m\u00e1s r\u00e1pido<\/strong>, afectando profundamente la forma de hacer negocios. Tal y como afirma Miguel Castro, est\u00e1 siendo el detonante para que <strong>muchas compa\u00f1\u00edas se planteen c\u00f3mo integrar las soluciones tecnol\u00f3gicas en su organizaci\u00f3n o en sus productos y servicios<\/strong>.<\/p>\n<p>Sin embargo, los productos y metodolog\u00edas que producen ese cambio no siempre llegan de las mayores corporaciones. Es un cambio que tambi\u00e9n est\u00e1 llegando de la mano de <strong>compa\u00f1\u00edas m\u00e1s \u00e1giles<\/strong> y dispuestas arriesgar. Han ido apareciendo las empresas \u201ctech\u201d: fintech, insurtech, proptech\u2026, empresas innovadoras que han transformado diferentes sectores como el financiero, los seguros o el sector inmobiliario.<\/p>\n<p>\u00bf<strong>Por qu\u00e9 cuesta tanto la adaptaci\u00f3n<\/strong> a nuevos modelos de negocio en las compa\u00f1\u00edas m\u00e1s tradicionales? En muchos casos por \u201cfrenos internos\u201d; en otros, por no querer evolucionar su modelo o por no haber interiorizado c\u00f3mo funciona el mundo digital en su manera de hacer negocios.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>&gt;&gt;<a class=\"doclink\" href=\"https:\/\/entelgy.hostienda.org\/joomla\/joomlatools-files\/docman-files\/entelgy\/BusinessTech la tecnolog\u00eda como pilar para hacer negocio_nov 2019.pdf\" target=\"_blank\" rel=\"noopener\">Descubre todas las respuestas en el art\u00edculo &#8220;BusinessTech: la tecnolog\u00eda como pilar para hacer negocio&#8221; haciendo clic aqu\u00ed<\/a>&gt;&gt;<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La revista Ecofin publica en su \u00faltimo n\u00famero el art\u00edculo de Miguel Castro, Director General Global Business de Entelgy, en [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":30683,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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