{"id":81733,"date":"2026-06-17T08:00:00","date_gmt":"2026-06-17T06:00:00","guid":{"rendered":"https:\/\/entelgy.com\/?p=81733"},"modified":"2026-06-10T09:24:08","modified_gmt":"2026-06-10T07:24:08","slug":"entelgy-lanza-el-capitulo-4-de-agencia-humana-por-que-la-ia-no-mejora-la-productividad-si-las-personas-no-forman-parte-del-cambio","status":"publish","type":"post","link":"https:\/\/entelgy.com\/en\/actualidad-es\/entelgy-lanza-el-capitulo-4-de-agencia-humana-por-que-la-ia-no-mejora-la-productividad-si-las-personas-no-forman-parte-del-cambio\/","title":{"rendered":"Entelgy\u00a0lanza el\u00a0cap\u00edtulo 4 de\u00a0Agencia\u00a0Humana: por qu\u00e9 la IA no mejora la productividad si las personas no forman parte del cambio\u00a0"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>El nuevo episodio de&nbsp;<\/strong><strong><em>Agencia&nbsp;Humana<\/em><\/strong><strong>&nbsp;analiza uno de los grandes retos de la transformaci\u00f3n empresarial: convertir la inversi\u00f3n en inteligencia artificial en productividad real. Para ello, Alfredo Zurdo conversa con Miguel \u00c1ngel L\u00f3pez Salas,&nbsp;Jefe&nbsp;de Gesti\u00f3n del Cambio \u2013 Experiencia de Empleado y RR.HH. en&nbsp;MAPFRE&nbsp;Espa\u00f1a.<\/strong>&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Agencia Humana | Cap\u00edtulo 04\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fOFXn6mWVc8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La adopci\u00f3n de la inteligencia artificial se ha convertido en una prioridad para las grandes organizaciones. Sin embargo, la experiencia demuestra que desplegar tecnolog\u00eda no garantiza resultados. En este cuarto&nbsp;cap\u00edtulo de&nbsp;<em>Agencia&nbsp;Humana<\/em>, Miguel \u00c1ngel L\u00f3pez Salas comparte la experiencia de&nbsp;MAPFRE&nbsp;en la incorporaci\u00f3n de herramientas como&nbsp;Copilot&nbsp;y reflexiona sobre el papel que desempe\u00f1an las personas en este proceso. Porque, como se destaca durante la conversaci\u00f3n, la verdadera transformaci\u00f3n no ocurre cuando se compran licencias, sino cuando los profesionales integran nuevas formas de trabajar en su d\u00eda a d\u00eda.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el&nbsp;episodio, analizamos&nbsp;algunas de las principales barreras que est\u00e1n frenando la adopci\u00f3n de la IA en las empresas: el miedo, la incertidumbre e incluso el estigma asociado al uso de estas herramientas.&nbsp;Frente a la presi\u00f3n por implantar r\u00e1pidamente nuevas tecnolog\u00edas,&nbsp;nuestro protagonista de este nuevo episodio&nbsp;defiende la necesidad de crear espacios seguros de experimentaci\u00f3n, acompa\u00f1amiento y aprendizaje, donde las personas puedan descubrir el valor de la inteligencia artificial sin sentirse juzgadas ni amenazadas.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El&nbsp;cap\u00edtulo&nbsp;se mete de lleno tambi\u00e9n&nbsp;un fen\u00f3meno cada vez m\u00e1s presente en las organizaciones: la saturaci\u00f3n tecnol\u00f3gica. La velocidad a la que evolucionan los modelos, herramientas y&nbsp;capacidades de IA est\u00e1 generando una sensaci\u00f3n de desbordamiento que requiere una gesti\u00f3n espec\u00edfica. La gesti\u00f3n del cambio deja de ser una disciplina complementaria para convertirse en un factor estrat\u00e9gico&nbsp;capaz de conectar tecnolog\u00eda, negocio y personas.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al fin y al cabo, tal y como trata de corroborar nuestro podcast, la inteligencia artificial puede multiplicar la productividad, pero solo cuando las organizaciones son&nbsp;capaces de enrolar a las personas en el cambio, acompa\u00f1arlas durante el proceso y construir una cultura donde la innovaci\u00f3n se adopta por convencimiento y no por imposici\u00f3n.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Agencia Humana - Cap\u00edtulo 03\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/4Nq774RdCEOZZ7NcPWYhp6\/video?si=0abbefcc782a412c&amp;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo episodio de&nbsp;Agencia&nbsp;Humana&nbsp;analiza uno de los grandes retos de la transformaci\u00f3n empresarial: convertir la inversi\u00f3n en inteligencia artificial en [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":81737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40,111],"tags":[4737,8301,4765],"class_list":["post-81733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-es","category-noticias-corporativas-es","tag-inteligencia-artificial-es","tag-inteligencia-artificial-adopcion","tag-productividad-ia-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts\/81733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/comments?post=81733"}],"version-history":[{"count":1,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts\/81733\/revisions"}],"predecessor-version":[{"id":81740,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts\/81733\/revisions\/81740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/media\/81737"}],"wp:attachment":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/media?parent=81733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/categories?post=81733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/tags?post=81733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}