{"id":79705,"date":"2026-03-02T08:00:00","date_gmt":"2026-03-02T07:00:00","guid":{"rendered":"https:\/\/entelgy.com\/?p=79705"},"modified":"2026-03-02T12:20:42","modified_gmt":"2026-03-02T11:20:42","slug":"la-digitalizacion-ya-no-es-una-opcion-en-banca-y-seguros","status":"publish","type":"post","link":"https:\/\/entelgy.com\/en\/actualidad-es\/la-digitalizacion-ya-no-es-una-opcion-en-banca-y-seguros\/","title":{"rendered":"&#8220;La digitalizaci\u00f3n ya no es una opci\u00f3n en banca y seguros&#8221;"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>Eugenio\u00a0Egido,\u00a0Director\u00a0de Servicios Financieros de\u00a0Entelgy, analiza c\u00f3mo ha evolucionado la relaci\u00f3n entre las entidades financieras y sus clientes y qu\u00e9 papel desempe\u00f1amos desde\u00a0Entelgy\u00a0para responder a los desaf\u00edos actuales del mercado\u00a0de banca y seguros. La transformaci\u00f3n de los canales, la presi\u00f3n competitiva y la necesidad de eficiencia marcan una agenda en la que la tecnolog\u00eda se convierte en palanca estrat\u00e9gica para bancos y aseguradoras.<\/strong>\u00a0<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"\u201cAportamos valor al sector financiero&quot;: IA y Process Mining en Fintech e Insurtech\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ohEJNU2ILM4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>En&nbsp;Entelgy&nbsp;contamos con amplias capacidades para acompa\u00f1ar a las organizaciones de banca y seguros en la construcci\u00f3n de canales digitales avanzados. Dise\u00f1amos arquitecturas modernas basadas en&nbsp;frameworks&nbsp;de JavaScript y modelos de&nbsp;microfrontends, junto con desarrollos&nbsp;backend&nbsp;sustentados en microservicios que permiten escalar y evolucionar con rapidez. Abordamos tambi\u00e9n la<strong> modernizaci\u00f3n de sistemas&nbsp;legacy<\/strong>, un reto todav\u00eda muy presente en el sector financiero, facilitando su integraci\u00f3n en entornos m\u00e1s \u00e1giles y preparados para ofrecer operativas digitales que hace pocos a\u00f1os resultaban inviables. Esta actualizaci\u00f3n tecnol\u00f3gica resulta clave para mejorar la experiencia de cliente y reforzar la competitividad en un mercado donde la inmediatez y la personalizaci\u00f3n son factores diferenciales.&nbsp;<\/p>\n\n\n\n<p>El sector asegurador, tradicionalmente m\u00e1s vinculado a procesos presenciales, afronta un proceso de digitalizaci\u00f3n inaplazable. La adaptaci\u00f3n de sus canales y la optimizaci\u00f3n de sus modelos operativos determinan su capacidad para mantener y ampliar cuota de mercado. Desde&nbsp;Entelgy<strong>&nbsp;impulsamos proyectos de&nbsp;hiperautomatizaci\u00f3n, BPM y&nbsp;process&nbsp;mining<\/strong>&nbsp;que permiten identificar ineficiencias, redise\u00f1ar flujos y elevar la productividad en \u00e1reas de operaciones y back office. Nuestra experiencia en la industria financiera nos permite alinear cada iniciativa tecnol\u00f3gica con objetivos concretos de negocio, garantizando resultados medibles y sostenibles en el tiempo.&nbsp;<\/p>\n\n\n\n<p>La inteligencia artificial, incluida la generativa, ocupa un papel central en esta evoluci\u00f3n. En banca trabajamos en casos de uso orientados a la prevenci\u00f3n del fraude, la optimizaci\u00f3n de procesos y la mejora de la atenci\u00f3n al cliente mediante soluciones inteligentes. En seguros, aplicamos <strong>anal\u00edtica avanzada e IA <\/strong>para reforzar el control en ramos con alta siniestralidad y mejorar la gesti\u00f3n de expedientes. En&nbsp;Entelgy&nbsp;abordamos estos proyectos con una visi\u00f3n integral, combinando conocimiento sectorial y capacidades tecnol\u00f3gicas para aportar valor real a las entidades financieras en un entorno cada vez m\u00e1s exigente y digitalizado.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eugenio\u00a0Egido,\u00a0Director\u00a0de Servicios Financieros de\u00a0Entelgy, analiza c\u00f3mo ha evolucionado la relaci\u00f3n entre las entidades financieras y sus clientes y qu\u00e9 papel [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":79707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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