{"id":79456,"date":"2026-02-26T08:00:00","date_gmt":"2026-02-26T07:00:00","guid":{"rendered":"https:\/\/entelgy.com\/?p=79456"},"modified":"2026-02-19T12:45:46","modified_gmt":"2026-02-19T11:45:46","slug":"la-ia-no-sustituye-el-talento-lo-potencia-cuando-se-utiliza-con-criterio","status":"publish","type":"post","link":"https:\/\/entelgy.com\/en\/actualidad-es\/la-ia-no-sustituye-el-talento-lo-potencia-cuando-se-utiliza-con-criterio\/","title":{"rendered":"&#8220;La IA no sustituye el talento: lo potencia cuando se utiliza con criterio&#8221;"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>Alfredo Zurdo<\/strong>, Head of Digital Change de\u00a0<strong>Entelgy<\/strong>, particip\u00f3 en las Jornadas Inspiradoras del\u00a0<strong>Programa EREA<\/strong>\u00a0en\u00a0<strong>Albarrac\u00edn<\/strong>, para abordar un asunto clave para el presente del medio rural: c\u00f3mo la digitalizaci\u00f3n y la inteligencia artificial pueden reforzar ,y no sustituir,\u00a0 aquello que hace \u00fanicos a los negocios tradicionales.<\/h4>\n\n\n\n<p>Albarrac\u00edn no fue una elecci\u00f3n casual. Es un ejemplo de c\u00f3mo la identidad hist\u00f3rica, la autenticidad y el trato personal pueden convivir con la innovaci\u00f3n tecnol\u00f3gica. Es precisamente en contextos as\u00ed donde la pregunta \u201c\u00bfla IA me va a hundir o me va a ayudar?\u201d deja de ser te\u00f3rica y se convierte en una decisi\u00f3n estrat\u00e9gica. Los datos son claros: el 74 % del uso de ChatGPT en empresas se realiza sin control desde cuentas personales; el 38 % de los usuarios reconoce haber compartido datos sensibles; solo el 23 % de las tareas actuales son automatizables de forma rentable, mientras que el 77 % restante sigue requiriendo criterio humano, creatividad y empat\u00eda.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"572\" height=\"402\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2026\/02\/1770898060116.jpg\" alt=\"\" class=\"wp-image-79463\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2026\/02\/1770898060116.jpg 572w, https:\/\/entelgy.com\/wp-content\/uploads\/2026\/02\/1770898060116-300x211.jpg 300w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<p>Por eso, el verdadero problema no es la tecnolog\u00eda, sino no saber para qu\u00e9 usarla. Desde Entelgy insistimos en un principio irrenunciable: <strong>SER<\/strong>, es decir, una <strong>IA Segura, \u00c9tica y Responsable<\/strong>. Adoptar inteligencia artificial sin una estrategia clara es construir sobre arena. La oportunidad existe, pero exige visi\u00f3n, gobierno y prop\u00f3sito. Porque, como se record\u00f3 en Albarrac\u00edn, estamos a\u00fan en los primeros compases: no gana quien llega primero, sino quien lo hace con claridad.<\/p>\n\n\n\n<p>Sigue leyendo m\u00e1s en&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.diariodeteruel.es\/teruel\/la-ia-no-nos-va-a-quitar-el-empleo-pero-si-lo-hara-el-profesional-que-la-sepa-manejar\">Diario de Teruel<\/a><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.diariodeteruel.es\/teruel\/la-ia-no-nos-va-a-quitar-el-empleo-pero-si-lo-hara-el-profesional-que-la-sepa-manejar\">&nbsp;<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alfredo Zurdo, Head of Digital Change de\u00a0Entelgy, particip\u00f3 en las Jornadas Inspiradoras del\u00a0Programa EREA\u00a0en\u00a0Albarrac\u00edn, para abordar un asunto clave para [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":79472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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