{"id":75120,"date":"2025-07-03T08:00:00","date_gmt":"2025-07-03T06:00:00","guid":{"rendered":"https:\/\/entelgy.com\/?p=75120"},"modified":"2025-06-26T09:50:58","modified_gmt":"2025-06-26T07:50:58","slug":"como-proteger-las-aplicaciones-moviles-del-fraude-y-los-bots-con-ia-nativa-y-sin-escribir-una-sola-linea-de-codigo","status":"publish","type":"post","link":"https:\/\/entelgy.com\/en\/actualidad-es\/como-proteger-las-aplicaciones-moviles-del-fraude-y-los-bots-con-ia-nativa-y-sin-escribir-una-sola-linea-de-codigo\/","title":{"rendered":"C\u00f3mo proteger las aplicaciones m\u00f3viles del fraude y los bots con IA nativa y sin escribir una sola l\u00ednea de c\u00f3digo\u00a0\u00a0"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>El pasado 18 de junio, Entelgy Security Am\u00e9rica organiz\u00f3 un webinar regional en colaboraci\u00f3n con Appdome, centrado en una de las problem\u00e1ticas m\u00e1s apremiantes del entorno digital actual: la seguridad de las aplicaciones m\u00f3viles frente a amenazas cada vez m\u00e1s sofisticadas, impulsadas por inteligencia artificial.&nbsp;<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Durante esta sesi\u00f3n, dirigida a l\u00edderes de tecnolog\u00eda, ciberseguridad y negocio, se profundiz\u00f3<strong> en los riesgos que hoy enfrentan las apps m\u00f3viles en Latinoam\u00e9rica<\/strong>, incluyendo ataques de bots, fraudes biom\u00e9tricos mediante deepfakes, explotaci\u00f3n de APIs y clonaci\u00f3n de aplicaciones. Estas amenazas, seg\u00fan los expertos de Appdome, ya no solo afectan a sectores como la banca o el retail, sino a todo negocio que utilice el canal m\u00f3vil como parte esencial de su operaci\u00f3n y relaci\u00f3n con el cliente.\u00a0\u00a0<\/p>\n\n\n\n<p>Uno de los principales aportes de esta conversaci\u00f3n fue la demostraci\u00f3n en vivo de la soluci\u00f3n de Appdome, una plataforma de defensa m\u00f3vil que permite proteger aplicaciones sin modificar su c\u00f3digo fuente. Impulsada po<strong>r inteligencia artificial nativa<\/strong>, esta tecnolog\u00eda integra m\u00e1s de 400 protecciones de seguridad, privacidad y prevenci\u00f3n de fraude, permitiendo una implementaci\u00f3n r\u00e1pida, sin fricciones para el usuario final y sin afectar los ciclos de desarrollo.\u00a0\u00a0<\/p>\n\n\n\n<p><strong>Alberto G\u00f3mez Figueroa<\/strong>, Gerente de Ciberseguridad y Nuevos Negocios en Entelgy Per\u00fa, destac\u00f3 la urgencia de actuar frente a estas amenazas: \u201c<em>M\u00e1s del 70\u202f% del tr\u00e1fico digital en nuestra regi\u00f3n proviene de dispositivos m\u00f3viles. Si la aplicaci\u00f3n m\u00f3vil falla, falla el negocio. Por eso, proteger el canal m\u00f3vil hoy no es una opci\u00f3n, es una necesidad estrat\u00e9gica<\/em>\u201d.\u00a0\u00a0<\/p>\n\n\n\n<p>La sesi\u00f3n cont\u00f3 con la participaci\u00f3n de <strong>Junior Soto<\/strong>, Representante Regional de Appdome, y Alexandre Bento, Ingeniero de Soluciones para LATAM, quienes compartieron casos reales en los que empresas de telecomunicaciones, banca y e-commerce lograron reducir dr\u00e1sticamente incidentes de fraude m\u00f3vil tras implementar esta soluci\u00f3n.\u00a0\u00a0<\/p>\n\n\n\n<p>Adem\u00e1s de reforzar los beneficios de esta tecnolog\u00eda \u2014como el cumplimiento normativo con est\u00e1ndares como OWASP y SBS, o la compatibilidad con cualquier WAF del mercado\u2014, los ponentes subrayaron c\u00f3mo<strong> una soluci\u00f3n de defensa efectiva no debe comprometer ni la velocidad de desarrollo ni la experiencia del usuario<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n<p>Este tipo de encuentros forman parte del compromiso de <strong>Entelgy Security Am\u00e9rica<\/strong> por impulsar la ciberseguridad avanzada en la regi\u00f3n, colaborando con aliados estrat\u00e9gicos y promoviendo soluciones innovadoras que respondan a las necesidades reales de transformaci\u00f3n digital de las organizaciones.\u00a0\u00a0<\/p>\n\n\n\n<p>Si no pudiste acompa\u00f1arnos en vivo, te invitamos a ver la grabaci\u00f3n completa y solicitar una demo personalizada para conocer c\u00f3mo esta soluci\u00f3n puede aplicarse en tu organizaci\u00f3n.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Protege tus apps m\u00f3viles del fraude y los bots con IA nativa y sin c\u00f3digo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-jSxA_x41SM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 18 de junio, Entelgy Security Am\u00e9rica organiz\u00f3 un webinar regional en colaboraci\u00f3n con Appdome, centrado en una de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":75090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40,8331],"tags":[4097],"class_list":["post-75120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-es","category-entelgy-security-america","tag-entelgy-security-america"],"acf":[],"_links":{"self":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts\/75120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/comments?post=75120"}],"version-history":[{"count":0,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts\/75120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/media\/75090"}],"wp:attachment":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/media?parent=75120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/categories?post=75120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/tags?post=75120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}