{"id":75100,"date":"2025-06-30T08:00:00","date_gmt":"2025-06-30T06:00:00","guid":{"rendered":"https:\/\/entelgy.com\/?p=75100"},"modified":"2025-06-26T09:23:49","modified_gmt":"2025-06-26T07:23:49","slug":"mas-alla-del-hype-como-la-inteligencia-artificial-esta-de-verdad-transformando-los-negocios","status":"publish","type":"post","link":"https:\/\/entelgy.com\/en\/actualidad-es\/mas-alla-del-hype-como-la-inteligencia-artificial-esta-de-verdad-transformando-los-negocios\/","title":{"rendered":"M\u00e1s all\u00e1 del Hype: C\u00f3mo la Inteligencia Artificial est\u00e1 (de verdad) transformando los negocios\u00a0"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>La inteligencia artificial ha dejado de ser una promesa lejana para convertirse en una realidad estrat\u00e9gica en el mundo empresarial. Pero, en medio de tanto ruido \u2014palabras de moda, predicciones apocal\u00edpticas o milagrosas y soluciones gen\u00e9ricas\u2014 hay una pregunta que conviene hacerse con honestidad: \u00bfqu\u00e9 est\u00e1 funcionando realmente en la pr\u00e1ctica?<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Este fue el punto de partida del nuevo episodio del podcast &#8220;M\u00e1s all\u00e1 del Hype: el camino de la IA corporativa y el futuro de los negocios&#8221;, que ya est\u00e1 disponible.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Confira o novo epis\u00f3dio do podcast Al\u00e9m do Hype: o Caminho da IA Corporativa e o Futuro dos Neg\u00f3cios\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FbpOd7a5tME?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Del discurso saturado a la necesidad de concreci\u00f3n&nbsp;<\/h3>\n\n\n\n<p>Vivimos un momento en el que hablar de IA se ha vuelto casi obligatorio. Todo el mundo menciona automatizaci\u00f3n, modelos generativos o decisiones basadas en datos. Sin embargo, pocos muestran lo que ocurre entre bastidores cuando realmente se intenta aplicar esta tecnolog\u00eda en entornos corporativos: los desaf\u00edos, los aprendizajes y el impacto real.&nbsp;<\/p>\n\n\n\n<p>La realidad es que muchas organizaciones siguen atrapadas en el &#8220;modo PowerPoint&#8221;: presentaciones brillantes y promesas ambiciosas, pero sin una ejecuci\u00f3n concreta. Por eso, en este episodio decidimos escuchar a quienes est\u00e1n marcando la diferencia desde la pr\u00e1ctica.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 puedes esperar de este episodio?&nbsp;<\/h3>\n\n\n\n<p>En este nuevo contenido, reunimos a expertos, directivos e innovadores que trabajan cada d\u00eda con la IA en distintos sectores, para hablar de:&nbsp;<\/p>\n\n\n\n<p>Qu\u00e9 est\u00e1 funcionando realmente \u2013 Aplicaciones que ya est\u00e1n generando retorno y resultados tangibles.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u00e9 sigue siendo humo \u2013 Ideas prometedoras que a\u00fan no est\u00e1n listas o carecen del contexto necesario.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Casos reales de transformaci\u00f3n empresarial \u2013 Empresas que est\u00e1n obteniendo beneficios reales aplicando IA a procesos, productos y modelos de negocio.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Habilidades esenciales para l\u00edderes y equipos \u2013 C\u00f3mo preparar a los equipos para un escenario que exige algo m\u00e1s que conocimiento t\u00e9cnico: exige visi\u00f3n, agilidad y pensamiento cr\u00edtico.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3mo distinguir modas pasajeras de cambios estructurales \u2013 Porque no todo lo que brilla es oro, y algunas \u201cinnovaciones\u201d solo son distracciones con buena prensa.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Innovar con los pies en la tierra&nbsp;<\/h3>\n\n\n\n<p>Nuestro objetivo no es seguir modas tecnol\u00f3gicas, sino construir un camino s\u00f3lido y consistente. La IA corporativa no debe verse como una soluci\u00f3n m\u00e1gica para todos los problemas, sino como una herramienta poderosa cuando se utiliza con visi\u00f3n, prop\u00f3sito y responsabilidad.&nbsp;<\/p>\n\n\n\n<p>Si lideras un \u00e1rea de negocio, tecnolog\u00eda, innovaci\u00f3n o estrategia, este episodio te invita a reflexionar: \u00bfest\u00e1 tu empresa simplemente subi\u00e9ndose a la ola de la IA, o est\u00e1 aprendiendo realmente a surfearla?&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La inteligencia artificial ha dejado de ser una promesa lejana para convertirse en una realidad estrat\u00e9gica en el mundo empresarial. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":75102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40,4703],"tags":[4699],"class_list":["post-75100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-es","category-en-los-medios-es","tag-entelgy-en-brasil-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts\/75100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/comments?post=75100"}],"version-history":[{"count":0,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts\/75100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/media\/75102"}],"wp:attachment":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/media?parent=75100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/categories?post=75100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/tags?post=75100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}