{"id":71728,"date":"2025-03-20T10:02:00","date_gmt":"2025-03-20T09:02:00","guid":{"rendered":"https:\/\/entelgy.com\/?p=71728"},"modified":"2026-02-23T12:30:21","modified_gmt":"2026-02-23T11:30:21","slug":"entelgy-analiza-los-retos-de-la-inteligencia-artificial-en-cionet","status":"publish","type":"post","link":"https:\/\/entelgy.com\/en\/actualidad-es\/entelgy-analiza-los-retos-de-la-inteligencia-artificial-en-cionet\/","title":{"rendered":"Entelgy analiza los retos de la Inteligencia Artificial en CIONET\u00a0"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>El evento &#8220;Arquitectos del cambio en la nueva econom\u00eda IA&#8221;, organizado por CIONET y Entelgy, reuni\u00f3 a expertos del sector para debatir sobre la adopci\u00f3n de la Inteligencia Artificial en las organizaciones. Durante la mesa redonda, se exploraron los desaf\u00edos que enfrentan las empresas, as\u00ed como las estrategias para una implementaci\u00f3n efectiva de esta tecnolog\u00eda.<\/strong>&nbsp;<\/h4>\n\n\n\n<p>El pasado 11 de marzo tuvo lugar el evento &#8220;Arquitectos del cambio en la nueva econom\u00eda IA&#8221;, y cont\u00f3 con la presencia de <strong>Enrique Santiago<\/strong> (Director Financial Services &amp; Industry \/ Services), <strong>Alfredo Zurdo<\/strong> (Head of Digital Change) y <strong>Alfonso Fern\u00e1ndez <\/strong>(Director Comercial), que, junto al resto de participantes, analizaron en profundidad<strong> los retos de la Inteligencia Artificial en las empresas a d\u00eda de hoy<\/strong>. Por regla general, se destac\u00f3 el desconcierto que ha generado la irrupci\u00f3n de la IA en el mercado en el \u00faltimo a\u00f1o y medio. Aunque la alta direcci\u00f3n est\u00e1 interesada en su adopci\u00f3n, la brecha entre expectativas y realidad ha llevado a procesos ca\u00f3ticos en algunas empresas, mientras que otras han sido demasiado conservadoras, limit\u00e1ndose a casos de uso muy espec\u00edficos.&nbsp;<\/p>\n\n\n\n<p>Uno de los principales obst\u00e1culos identificados es la <strong>resistencia cultural.<\/strong> Los expertos de Entelgy destacaron la necesidad de formaci\u00f3n y concienciaci\u00f3n a todos los niveles de la organizaci\u00f3n. La alta direcci\u00f3n debe entender c\u00f3mo <strong>la IA puede impactar sus operaciones y mercados<\/strong>, al tiempo que los empleados necesitan herramientas para aprovecharla de manera efectiva. Se se\u00f1alaron tres categor\u00edas principales de IA en las organizaciones:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Asistentes generalistas<\/strong>: Tecnolog\u00edas como Copilot, cuya adopci\u00f3n es dif\u00edcil de medir y suele decaer tras pocas semanas sin formaci\u00f3n espec\u00edfica.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Asistentes virtuales<\/strong>: Agentes aplicados a tareas espec\u00edficas, como los Call Centers, donde la medici\u00f3n del impacto es m\u00e1s sencilla y est\u00e1 ligada a KPIs de negocio.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IA aplicada a sistemas<\/strong>: Implementaciones en entornos t\u00e9cnicos, donde la clave est\u00e1 en la madurez de la infraestructura y la calidad de los datos.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Otro de los temas abordados fue el miedo al reemplazo laboral. Se subray\u00f3 la importancia de una gesti\u00f3n del cambio adecuada que tenga en cuenta las preocupaciones de los profesionales. No obstante, para Entelgy la IA debe ser vista como una habilidad a desarrollar dentro de la organizaci\u00f3n, no se trata, al fin y al cabo,&nbsp;una simple capacidad t\u00e9cnica.&nbsp;<\/p>\n\n\n\n<p>El evento de CIONET reafirm\u00f3 la necesidad de que las empresas adopten un <strong>enfoque estrat\u00e9gico en la implementaci\u00f3n de la IA<\/strong>. Entelgy, con su visi\u00f3n <strong>Human driven technology<\/strong>, centrada en la armon\u00eda entre personas y tecnolog\u00eda, sigue apostando por soluciones innovadoras que permitan a las organizaciones optimizar sus procesos y alcanzar un equilibrio entre innovaci\u00f3n y operatividad.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"452\" data-id=\"71760\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-04-1024x452.jpg\" alt=\"\" class=\"wp-image-71760\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-04-1024x452.jpg 1024w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-04-300x133.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-04-768x339.jpg 768w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-04.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"452\" data-id=\"71757\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-03-1024x452.jpg\" alt=\"\" class=\"wp-image-71757\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-03-1024x452.jpg 1024w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-03-300x133.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-03-768x339.jpg 768w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-03.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"452\" data-id=\"71754\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-02-1024x452.jpg\" alt=\"\" class=\"wp-image-71754\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-02-1024x452.jpg 1024w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-02-300x133.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-02-768x339.jpg 768w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-02.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"452\" data-id=\"71751\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-01-1024x452.jpg\" alt=\"\" class=\"wp-image-71751\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-01-1024x452.jpg 1024w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-01-300x133.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-01-768x339.jpg 768w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-01.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"452\" data-id=\"71748\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-00-1024x452.jpg\" alt=\"\" class=\"wp-image-71748\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-00-1024x452.jpg 1024w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-00-300x133.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-00-768x339.jpg 768w, https:\/\/entelgy.com\/wp-content\/uploads\/2025\/03\/Entelgy-CIONET-00.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El evento &#8220;Arquitectos del cambio en la nueva econom\u00eda IA&#8221;, organizado por CIONET y Entelgy, reuni\u00f3 a expertos del sector [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":71745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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