{"id":31145,"date":"2020-07-16T06:00:00","date_gmt":"2020-07-16T04:00:00","guid":{"rendered":"https:\/\/entelgy.com\/data-driven-marketing-la-solucion-de-data-analytics-de-entelgy-en-la-era-del-dato\/"},"modified":"2024-11-06T21:26:03","modified_gmt":"2024-11-06T20:26:03","slug":"data-driven-marketing-la-solucion-de-data-analytics-de-entelgy-en-la-era-del-dato","status":"publish","type":"post","link":"https:\/\/entelgy.com\/en\/actualidad-es\/data-driven-marketing-la-solucion-de-data-analytics-de-entelgy-en-la-era-del-dato\/","title":{"rendered":"Data-Driven Marketing: la soluci\u00f3n de Data&#038;Analytics\u00a0de Entelgy en la era del dato"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-31144\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2020\/07\/7d0621278411d9d45584d4867f257900.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2020\/07\/7d0621278411d9d45584d4867f257900.jpg 900w, https:\/\/entelgy.com\/wp-content\/uploads\/2020\/07\/7d0621278411d9d45584d4867f257900-300x169.jpg 300w, https:\/\/entelgy.com\/wp-content\/uploads\/2020\/07\/7d0621278411d9d45584d4867f257900-768x432.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Entelgy proporciona a las organizaciones la capacidad de afrontar los retos del marketing en la era del dato. Tenemos experiencia en el ecosistema tecnol\u00f3gico y en el anal\u00edtico, una combinaci\u00f3n que nos convierte en un partner de confianza en la evoluci\u00f3n hacia el Data-Driven Marketing. \u00bfQuieres saber qu\u00e9 podemos hacer por tu empresa?<\/p>\n<p><!--more--><\/p>\n<p>En innegable: vivimos en la era del dato. La informaci\u00f3n que captamos de todos los clientes es sencillamente abrumadora. La cuesti\u00f3n a la que nos enfrentamos es poder discernir el valor de la informaci\u00f3n de nuestros clientes para poder hacer crecer nuestro negocio. Si queremos diferenciarnos de nuestra competencia, es imprescindible tomar las decisiones de marketing bas\u00e1ndose en el <strong>conocimiento del cliente<\/strong>, explotando el potencial de las tecnolog\u00edas digitales y desarrollando un proceso de adaptaci\u00f3n continuo a sus necesidades.<\/p>\n<p>Data-Driven Marketing es la soluci\u00f3n de Entelgy Digital pensada para que cualquier compa\u00f1\u00eda pueda <strong>ampliar sus audiencias<\/strong> y, por supuesto, <strong>reducir sus costes<\/strong> por conversi\u00f3n. Basada en la filosof\u00eda del Customer Centric, Data Driven analiza y aporta los datos necesarios con el objetivo de <strong>incrementar ventas<\/strong> y<strong> fidelizar clientes<\/strong>.<\/p>\n<p>Descubre con Data Driven c\u00f3mo extraer valor de los datos de tus usuarios, mediante la <strong>recopilaci\u00f3n, limpieza y consolidaci\u00f3n de la huella digital<\/strong>. Con nuestra soluci\u00f3n podr\u00e1s mejorar la tasa de conversi\u00f3n, mejorando la medici\u00f3n del ROI para, entre otras capacidades, favorecer la venta cruzada o personalizar campa\u00f1as.<\/p>\n<p><a class=\"btn\" href=\"divisiones\/digital\/soluciones-entelgy-digital\/data-driven-marketing\"><b>Accede a la ficha de Data-Driven Marketing haciendo clic aqu\u00ed<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entelgy proporciona a las organizaciones la capacidad de afrontar los retos del marketing en la era del dato. Tenemos experiencia [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":31144,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40,111],"tags":[4951,4911],"class_list":["post-31145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-es","category-noticias-corporativas-es","tag-data-driven-marketing-es","tag-entelgy-digital-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts\/31145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/comments?post=31145"}],"version-history":[{"count":0,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts\/31145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/media\/31144"}],"wp:attachment":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/media?parent=31145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/categories?post=31145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/tags?post=31145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}