{"id":30711,"date":"2019-12-11T07:00:00","date_gmt":"2019-12-11T06:00:00","guid":{"rendered":"https:\/\/entelgy.com\/la-dicotomia-entre-vender-o-no-vender\/"},"modified":"2025-02-25T12:39:01","modified_gmt":"2025-02-25T11:39:01","slug":"la-dicotomia-entre-vender-o-no-vender","status":"publish","type":"post","link":"https:\/\/entelgy.com\/en\/actualidad-es\/la-dicotomia-entre-vender-o-no-vender\/","title":{"rendered":"La dicotom\u00eda entre \u201cvender o no vender\u201d"},"content":{"rendered":"

\"\"<\/p>\n

Pues s\u00ed, aunque nos parezca sorprendente hay compa\u00f1\u00edas (aseguradoras y no aseguradoras) que, en lugar de preguntarse c\u00f3mo vender m\u00e1s, se preguntan <\/span>si deben o no<\/b>.<\/span><\/p>\n

<\/p>\n

Por Gustavo Gonz\u00e1lez, Director de Operaciones del sector Asegurador de Entelgy<\/span><\/i><\/p>\n

Dentro del proyecto de expansi\u00f3n que estamos llevando a cabo en el \u00e1rea de <\/span>Seguros e Innovaci\u00f3n<\/b>, tanto en Iberia como en LATAM, nos estamos encontrando muchos casos de compa\u00f1\u00edas que nos plantean el riesgo de vender y no estar preparados para gestionar el negocio nuevo o, peor a\u00fan, no dar la respuesta que esperan los clientes.<\/span><\/p>\n

La idea de <\/span>invertir en innovaci\u00f3n, transformaci\u00f3n y operaci\u00f3n<\/b> se topa con la barrera de siempre: \u201cesas inversiones es mejor hacerlas <\/span>cuando haya negocio<\/b>\u201d, que concurre con la realidad de siempre: \u201cnecesitamos vender m\u00e1s, estar en los nuevos nichos de mercado o perderemos el tren, pero <\/span>no invertimos en ello<\/b>\u201d. Un sofismo venciendo a una visi\u00f3n.<\/span><\/p>\n

Y ese es el origen de la dicotom\u00eda que atenaza a muchas empresas en el mundo, y las mantiene en una situaci\u00f3n que, finalmente, las pone en <\/span>riesgo de supervivencia<\/b>.<\/span><\/p>\n

La (aparente) ausencia de respuestas o <\/span>soluciones r\u00e1pidas<\/b> hace que las empresas se centren en las <\/span>grandes transformaciones<\/b> que, por un lado son muy necesarias, pero por el otro son grandes demandantes de tiempo y recursos para el medio y largo plazo\u2026 algo que no se dar\u00e1, o lo har\u00e1 en peores condiciones si no se abordan proyectos y <\/span>peque\u00f1as transformaciones<\/b> que den <\/span>resultados inmediatos<\/b> y, de paso, supongan peque\u00f1os pasos hacia el <\/span>gran objetivo<\/b>.<\/span><\/p>\n

Afortunadamente esa aparente ausencia de respuestas o soluciones r\u00e1pidas<\/em> es s\u00f3lo eso: aparente; y estamos ayudando a empresas del sector asegurador y no asegurador a dar los primeros pasos en ese camino de la digitalizaci\u00f3n sin miedo a vender, y con un ROI m\u00e1s inmediato que permite financiar la transformaci\u00f3n completa y cambiar el horizonte de un mercado totalmente nuevo y cargado de futuro: la sociedad digital.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pues s\u00ed, aunque nos parezca sorprendente hay compa\u00f1\u00edas (aseguradoras y no aseguradoras) que, en lugar de preguntarse c\u00f3mo vender m\u00e1s, […]<\/p>\n","protected":false},"author":4,"featured_media":30710,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40,119],"tags":[8508,8511,4883],"class_list":["post-30711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-es","category-articulos-es","tag-consultingtech-2","tag-retail-2","tag-sector-seguros-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts\/30711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/comments?post=30711"}],"version-history":[{"count":0,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/posts\/30711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/media\/30710"}],"wp:attachment":[{"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/media?parent=30711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/categories?post=30711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entelgy.com\/en\/wp-json\/wp\/v2\/tags?post=30711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}