{"id":26247,"date":"2017-12-11T23:00:00","date_gmt":"2017-12-11T22:00:00","guid":{"rendered":"https:\/\/entelgy.com\/entelgy-marketing-estrategico-ucm\/"},"modified":"2024-11-06T22:35:22","modified_gmt":"2024-11-06T21:35:22","slug":"entelgy-marketing-estrategico-ucm","status":"publish","type":"post","link":"https:\/\/entelgy.com\/en\/actualidad-es\/entelgy-marketing-estrategico-ucm\/","title":{"rendered":"Entelgy protagonista del Diploma en Marketing Estrat\u00e9gico de la Universidad Complutense de Madrid"},"content":{"rendered":"<img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-26244\" src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2017\/12\/387fa2df99750771bccbc05eebc14aa3.jpg\" alt=\"\" class=\"caption\" title=\"Entelgy protagonista del Diploma en Marketing Estrat\u00e9gico de la Universidad Complutense de Madrid\" width=\"300\" height=\"225\" \/>\n<div class=\"post_wp\"><img decoding=\"async\" class=\"wp-image-22220 size-full alignleft\"  title=\"Entelgy - Ponencia de Elena Lallana - B2BvsB2C - Marketing Estrat\u00e9gico\" src=\"\/media\/k2\/items\/src\/Entelgy\/2017\/12\/Elena-Lallana-Entelgy-M\u00e1rketing-Estrat\u00e9gico-B2BvsBTC-e1513083844784.jpg\" alt=\"Entelgy - Ponencia de Elena Lallana - B2BvsB2C - Marketing Estrat\u00e9gico\" width=\"250\" height=\"218\" \/><\/p>\n<h1 ><b>Elena Lalllana<\/b><span >, <\/span><i><span >Gerente de Marketing y Comunicaci\u00f3n<\/span><\/i><span > del <\/span><b>grupo Entelgy<\/b><span >, imparte la ponencia <\/span><i><span >Marketing<\/span><\/i> <i><span >B2B vs B2C<\/span><\/i><span >, dentro del programa del nuevo <\/span><b>Diploma en Marketing Estrat\u00e9gico <\/b><span >que la <\/span><b>Universidad Complutense de Madrid <\/b><span >acaba de comenzar.<\/span><\/h1>\n<p ><span >En un mundo cada vez m\u00e1s digitalizado, los profesionales en Marketing Estrat\u00e9gico son uno de los perfiles m\u00e1s valorados en el mercado laboral.<\/span><\/p>\n<p ><span >Elena forma parte del profesorado de este <\/span><a href=\"http:\/\/marketingucm.com\/\" target=\"_blank\" rel=\"noopener\"><span >nuevo Diploma en Marketing Estrat\u00e9gico<\/span><\/a><span > que, junto a representantes de otras grandes empresas, <\/span><span >ayudar\u00e1 a los alumnos a <\/span><b>desarrollar las habilidades que necesitan para progresar en su carrera profesional en la era de la Transformaci\u00f3n Digital<\/b><span >.<\/span><\/p>\n<p ><span >El Diploma incluye varios bloques metodol\u00f3gicos como son: Sociedad, Empresa y Entorno Econ\u00f3mico en la Era Digital, Marketing Estrat\u00e9gico, El Consumidor, Principios b\u00e1sicos del Marketing, T\u00e9cnicas y T\u00e1cticas del Marketing On\/Off y Comunicaci\u00f3n 2.0.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-22221 size-full alignright\" title=\"Entelgy - Ponecia de Elena Lallana sobre Marketing Estrat\u00e9gico - Universidad Complutense Madrid\" src=\"\/media\/k2\/items\/src\/Entelgy\/2017\/12\/Elena-Lallana-Entelgy-Marketing-Estrat\u00e9gico-Universidad-Complutense-Madrid-e1513083792363.jpg\" alt=\"Elena Lallana - Entelgy - Marketing Estrat\u00e9gico - Universidad Complutense Madrid\" width=\"300\" height=\"225\" \/><\/p>\n<p ><span >Nuestra Gerente de Marketing y Comunicaci\u00f3n imparti\u00f3 la ponencia <\/span><i><span >Marketing B2B vs B2C<\/span><\/i><span >. La presentaci\u00f3n comenz\u00f3 con una introducci\u00f3n al B2B, B2C y sus diferencias, analizando para cada caso mercado, clientes y toma de decisi\u00f3n, estrategias y herramientas digitales, etc. <\/span><\/p>\n<p ><span >Para ilustrar todo lo anterior, utiliz\u00f3 a <\/span><span ><b>Entelgy<\/b><\/span><span > como caso de uso, mostrando ejemplos de las diferentes acciones que se vienen realizando en marketing y comunicaci\u00f3n en el <\/span><span ><b>grupo Entelgy<\/b><\/span><span >: marketing directo, eventos y ponencias, desayunos de trabajo, documentaci\u00f3n comercial, material promocional, acciones con medios de comunicaci\u00f3n, medios digitales como web, blog, linkedin, twiter, Google+, etc.<\/span><\/p>\n<p ><span >La sesi\u00f3n fu\u00e9 eminentemente pr\u00e1ctica, contando con la participaci\u00f3n de los asistentes durante toda la ponencia que se imparti\u00f3 el pasado 29 de noviembre en la Facultad de Ciencias de la Informaci\u00f3n de la Universidad Complutense. <\/span><\/p>\n<hr \/>\n<p >Tambi\u00e9n te puede interesar:<\/p>\n<div  align=\"center\">\n<table class=\"tablaP\"  border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td ><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-26245\"  src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2017\/12\/Comunidad-Google-Entelgy-Marketing.jpg\" alt=\"\u00a1Llega la nueva Comunidad Google+ Entelgy Marketing!\" width=\"360\" height=\"203\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2017\/12\/Comunidad-Google-Entelgy-Marketing.jpg 360w, https:\/\/entelgy.com\/wp-content\/uploads\/2017\/12\/Comunidad-Google-Entelgy-Marketing-300x169.jpg 300w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><a href=\"https:\/\/entelgy.com\/google-entelgy-marketing\/\" target=\"_blank\" rel=\"noopener\">\u00a1Llega la nueva Comunidad Google+ Entelgy Marketing!<\/a><\/td>\n<td ><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-26246\"  src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2017\/12\/1000-post-del-blog-corporativo-de-Entelgy.jpg\" alt=\"+1.000 post en el Blog Corporativo de Entelgy!\" width=\"500\" height=\"298\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2017\/12\/1000-post-del-blog-corporativo-de-Entelgy.jpg 500w, https:\/\/entelgy.com\/wp-content\/uploads\/2017\/12\/1000-post-del-blog-corporativo-de-Entelgy-300x179.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><a href=\"https:\/\/entelgy.com\/blog-corporativo-de-entelgy-3\/\" target=\"_blank\" rel=\"noopener\">+1.000 post en el Blog Corporativo de Entelgy!<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"post_wp\"><img decoding=\"async\" class=\"wp-image-22220 size-full alignleft\"  title=\"Entelgy - Ponencia de Elena Lallana - B2BvsB2C - Marketing Estrat\u00e9gico\" src=\"\/media\/k2\/items\/src\/Entelgy\/2017\/12\/Elena-Lallana-Entelgy-M\u00e1rketing-Estrat\u00e9gico-B2BvsBTC-e1513083844784.jpg\" alt=\"Entelgy - Ponencia de Elena Lallana - B2BvsB2C - Marketing Estrat\u00e9gico\" width=\"250\" height=\"218\" \/><\/p>\n<h1 ><b>Elena Lalllana<\/b><span >, <\/span><i><span >Gerente de Marketing y Comunicaci\u00f3n<\/span><\/i><span > del <\/span><b>grupo Entelgy<\/b><span >, imparte la ponencia <\/span><i><span >Marketing<\/span><\/i> <i><span >B2B vs B2C<\/span><\/i><span >, dentro del programa del nuevo <\/span><b>Diploma en Marketing Estrat\u00e9gico <\/b><span >que la <\/span><b>Universidad Complutense de Madrid <\/b><span >acaba de comenzar.<\/span><\/h1>\n<p ><span >En un mundo cada vez m\u00e1s digitalizado, los profesionales en Marketing Estrat\u00e9gico son uno de los perfiles m\u00e1s valorados en el mercado laboral.<\/span><\/p>\n<p ><span >Elena forma parte del profesorado de este <\/span><a href=\"http:\/\/marketingucm.com\/\" target=\"_blank\" rel=\"noopener\"><span >nuevo Diploma en Marketing Estrat\u00e9gico<\/span><\/a><span > que, junto a representantes de otras grandes empresas, <\/span><span >ayudar\u00e1 a los alumnos a <\/span><b>desarrollar las habilidades que necesitan para progresar en su carrera profesional en la era de la Transformaci\u00f3n Digital<\/b><span >.<\/span><\/p>\n<p ><span >El Diploma incluye varios bloques metodol\u00f3gicos como son: Sociedad, Empresa y Entorno Econ\u00f3mico en la Era Digital, Marketing Estrat\u00e9gico, El Consumidor, Principios b\u00e1sicos del Marketing, T\u00e9cnicas y T\u00e1cticas del Marketing On\/Off y Comunicaci\u00f3n 2.0.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-22221 size-full alignright\" title=\"Entelgy - Ponecia de Elena Lallana sobre Marketing Estrat\u00e9gico - Universidad Complutense Madrid\" src=\"\/media\/k2\/items\/src\/Entelgy\/2017\/12\/Elena-Lallana-Entelgy-Marketing-Estrat\u00e9gico-Universidad-Complutense-Madrid-e1513083792363.jpg\" alt=\"Elena Lallana - Entelgy - Marketing Estrat\u00e9gico - Universidad Complutense Madrid\" width=\"300\" height=\"225\" \/><\/p>\n<p ><span >Nuestra Gerente de Marketing y Comunicaci\u00f3n imparti\u00f3 la ponencia <\/span><i><span >Marketing B2B vs B2C<\/span><\/i><span >. La presentaci\u00f3n comenz\u00f3 con una introducci\u00f3n al B2B, B2C y sus diferencias, analizando para cada caso mercado, clientes y toma de decisi\u00f3n, estrategias y herramientas digitales, etc. <\/span><\/p>\n<p ><span >Para ilustrar todo lo anterior, utiliz\u00f3 a <\/span><span ><b>Entelgy<\/b><\/span><span > como caso de uso, mostrando ejemplos de las diferentes acciones que se vienen realizando en marketing y comunicaci\u00f3n en el <\/span><span ><b>grupo Entelgy<\/b><\/span><span >: marketing directo, eventos y ponencias, desayunos de trabajo, documentaci\u00f3n comercial, material promocional, acciones con medios de comunicaci\u00f3n, medios digitales como web, blog, linkedin, twiter, Google+, etc.<\/span><\/p>\n<p ><span >La sesi\u00f3n fu\u00e9 eminentemente pr\u00e1ctica, contando con la participaci\u00f3n de los asistentes durante toda la ponencia que se imparti\u00f3 el pasado 29 de noviembre en la Facultad de Ciencias de la Informaci\u00f3n de la Universidad Complutense. <\/span><\/p>\n<hr \/>\n<p >Tambi\u00e9n te puede interesar:<\/p>\n<div  align=\"center\">\n<table class=\"tablaP\"  border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td ><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-26245\"  src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2017\/12\/Comunidad-Google-Entelgy-Marketing.jpg\" alt=\"\u00a1Llega la nueva Comunidad Google+ Entelgy Marketing!\" width=\"360\" height=\"203\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2017\/12\/Comunidad-Google-Entelgy-Marketing.jpg 360w, https:\/\/entelgy.com\/wp-content\/uploads\/2017\/12\/Comunidad-Google-Entelgy-Marketing-300x169.jpg 300w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><a href=\"https:\/\/entelgy.com\/google-entelgy-marketing\/\" target=\"_blank\" rel=\"noopener\">\u00a1Llega la nueva Comunidad Google+ Entelgy Marketing!<\/a><\/td>\n<td ><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-26246\"  src=\"https:\/\/entelgy.com\/wp-content\/uploads\/2017\/12\/1000-post-del-blog-corporativo-de-Entelgy.jpg\" alt=\"+1.000 post en el Blog Corporativo de Entelgy!\" width=\"500\" height=\"298\" srcset=\"https:\/\/entelgy.com\/wp-content\/uploads\/2017\/12\/1000-post-del-blog-corporativo-de-Entelgy.jpg 500w, https:\/\/entelgy.com\/wp-content\/uploads\/2017\/12\/1000-post-del-blog-corporativo-de-Entelgy-300x179.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><a href=\"https:\/\/entelgy.com\/blog-corporativo-de-entelgy-3\/\" target=\"_blank\" rel=\"noopener\">+1.000 post en el Blog Corporativo de Entelgy!<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Elena Lalllana, Gerente de Marketing y Comunicaci\u00f3n del grupo Entelgy, imparte la ponencia Marketing B2B vs B2C, dentro del programa [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":26244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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